I’m still flabbergasted at how many companies still don’t use video in their marketing strategy. It’s such a powerful tool and it’s not a nice to have, it’s a must-have. We’ve seen the results of video for ourselves and our clients. There are several reasons and statistics that prove businesses need to be using video today. Michele, what is one of the reasons businesses need to start incorporating a video strategy into their marketing mix?
1. Nearly nine out of ten people report wanting to see more videos from brands in 2021, making video an excellent tool for lead generation and brand awareness.
2. Video Content: It’s hard to believe that posts that don’t include a video receive 93% less traffic when compared to posts with at least one video. 93% less, people!! That’s a critical statistic to pay attention to.
Increase customer understanding through video
#3. 94% of marketers agree that videos have helped increase user understanding of their product or service, with 43% reporting that video has reduced the number of product support calls their company has received.
4. What’s more, 93% of marketers who use video say that it’s an important part of their marketing strategy — an increase from 92% in 2020, making this the highest percentage of any year since 2015.
Video increases customer engagement on websites
5. MarketingSherpa—shows that people spend 2.6x as much time on a website with video, websites using video are 53x more likely to obtain first-page search results, and videos generate 300% more traffic.
Video needs to be part of your integrated marketing plan
If those findings didn’t convince you, then we are done! Just Kidding. We’ll put the link to the studies below and seriously, if you did find the stats interesting or want to learn more then contact REBL Marketing and REBLutionize your marketing with video today.
Linked to resources:
Wyzowl annual report on video https://www.wyzowl.com/video-marketing-statistics/
Hubspot blog – https://blog.hubspot.com/marketing/state-of-video-marketing-new-data