5 Tips for a Productive Day

Routine, Routine, Routine… We’ve all been told this, yet we tend to ignore the value of having a good morning routine.  WHY?!  Because we are good at doing things that are bad for us.  Ha…we are also good at creating habits and we can create good habits if we want.  When I get out of my morning routine, it always makes the day feel off.  But If I have a good morning routine I feel more confident going into the day.  Here are my 5 morining rituals that set me straight for the day. 

1. Set bedtime & wakeup time 💤

I get up at 5AM every day, except for Saturday…some times. 🙂 Have a consistent bed time and wake up time. It helps your body sleep better and wake up easier. It also sets you up for a good morning routine.

2. Workout 🏋🏻‍♀️

I like to workout in the morning. It gets your blood flowing your body moving and wakes up the mind. You of course can work out later in the day, but with my busy routine and business I find I’m less likely to make excuses to not work out if I get it done first thing in the mornings. Bonus: the gym tends to not be as crowded in the mornings. 

3. Take time for yourself 🧘🏻‍♀️

Meditate – After you get the blood flowing and the body moving, it’s nice to take a few minutes to rest and clear the mind before the day starts. You can start with 5 cleansing breaths or go for a full 10-20 min meditation. What ever works for you, it’s good to take some time for you and your mind. I love using the Headspace app. 

4. Healthy Breakfast 🥑

You’ve all heard that breakfast is the most important meal of the day. I don’t know about that, but I do know if I eat a healthy breakfast it sets the tone for the rest of my meals. Just like waking up and the same time each day, be consistent about what you eat in the morning. I find a protein shake with lots of greens, fruits and vitamins is the best start for me. It doesn’t way me down and I feel energized and ready to go. 

5. Dress for success 👗 

I know many of us are working from home and PJs are the most inviting. You don’t have to do a full suit, but try to get out of the yoga pants a couple of times of week. Even if you are just going down the hall. Trust me you will feel different about work that day. Smile too! 😊

What morning routines do you have that make you day more successful?  Share with us!

5 Things I do as an Entrepreneur

Most entrepreneurs are moving quickly and making decisions, right or wrong, to move forward.  Other people are constantly telling you how to do things, questioning your every move, pushing back, and telling you no.  It’s hard to always know what path is the right direction for your business and yourself.  Here are 5 things I have developed over the years that help guide me on my entrepreneurial journey. 

You should try one or all 5 of these. It will help you operate every day and for the big picture. 

 

Surround Yourself with GREAT People

As an entrepreneur your time is valuable, and your mental health is even more precious. People who are negative or heading in a different direction will drag you down. Surround yourself with people who are not just supporters but that you can also learn from. Your business success is dependent on it.

Example: Join a leadership forum where you can share and learn from people who have the same mindset as you…growing a business.

Gratitude Journal 

I reflect on all the amazing things in my life and appreciate them in writing every day.

Learn from your mistakes

This is a hard one, but as an entrepreneur, you are going to make a lot of mistakes. Own them and learn from them. It’s the only way you will get better.

Example: Why something goes wrong, memorialize it by having a team debrief, writing up the situation and solution. Review significant learning situations with your team monthly, quarterly, and annually. 

Go outside of your comfort zone

When things are going well, it’s easy to get complacent and keep the status quo. So, always be looking for challenges and ways to improve your business. This means seeking out opportunities that are out of your normal routine and that may seem scary at first. You will learn a lot and improve from every lesson.

Example:

  • Status Quo – You are not good at speaking, so you always let other team members present.
  • Out of the comfort zone – Join Toastmasters to learn how to speak in front of people.

Eat Healthy 

This doesn’t mean that you can’t enjoy the foods you like, it means having a meal plan for what you will eat and NOT eat. Food is fuel for your body and mind. You will have more energy, be more positive, and think clearer for yourself and your business.

Example: Only drink on the weekends, Cook dinner at least 5 days a week, say NO to the office cookies.

You can do it!

If you are struggling or want to talk more about entrepreneurship, reach out to me at reb@reblmarketing.com. 

I love talking to other entrepreneurs and business owners.  Together we can change the world!

5 Tips for Killer Video Captions

Writing a caption for a video takes some effort and thought into what the video is about and how to capture the viewer’s attention.  

  • Have a Hook – A good hook is like magazine headlines. They are short, punchy, and get the viewer’s attention.

Example: 3 Ways to Better Sex, Don’t go to bed before you do this, 7 Habits of Successful People

  • Add some Value – There should always be one actionable takeaway for the view to do or implement.  
  • Include a CTA – Call to Action

Example: Use CTAs such as – Schedule a Demo, DM me for our free guide. Stay away from – Learn More and Contact Us

  • Front-load the important info – You have about 5 seconds to get someone’s attention

  • Make it engaging – Add music, word overlays, images of what you are talking about, humor, etc. 

If you are looking to REBLutionize your video content, contact a REBL. info@reblmarketing.com 

When to use video in your sales process

If you are looking for a way to pump up your sales efforts you need to consider video.

There are a lot of different techniques in sales, time-proven processes and tactics that can help you reach your ideal customer and get their attention so you can deliver your sales pitch. Cold calling, networking events, letters, asking for introductions, etc. What if you could cut through some of the noise and get your customer’s attention quicker. Video outreach is unusual, exciting and effective at breaking through to the attention of busy would-be customers.

Add Video to Your Sales Emails

A video email with a compelling subject line is more likely to be opened and the ability to easily set a compelling thumbnail lets you highlight your personality and get creative about earning responses.
If you don’t get a reply, you can always resend the same video with a different subject line. Whenever you’re considering leaving a voicemail, you can leave a video voicemail instead—it’s more intriguing and more likely to be opened.

Video outreach isn’t limited to email. It’s just as effective via:

  • LinkedIn Direct Message
  • Twitter DMs
  • Direct mail using video cards

Use Video Capture to Breathe Life into Your Email Pitch

Use a screen capture video to show how your product or service is a good fit on your very first touch. Instead of waiting for the prospects’ response, you put it all out there.
And, unlike a cold call, which disrupts their day, they can consume it on their own time. Use screen captures to walk through the prospect’s LinkedIn profile, their organization’s website, or your own sales deck.

Send Attention-Grabbing Follow-Ups

Rather than send a text-based email with a bulleted list of takeaways, send a personal sales video email to follow up after a meeting or call. Prospects will retain the information better because it’s laden with emotion, and it adds a personal touch.

Use Video Micro-Demos

In many ways, video micro-demos have traditional video conference demos beat. They show respect for the prospect’s time by letting them watch (and replay) at their leisure while not demanding a big time investment. Don’t push prospects through the gauntlet of scheduling another meeting when all they needed was an answer to a simple question. Sending a 10-minute video is almost always easier than trying to book 30 minutes on a busy prospect’s calendar.

When creating a micro-demos, less really is more. Some of the best ones are simply a slideshow screen recording of product screenshots paired with audio commentary.
If you keep it succinct, you can answer the prospect’s question while raising new, even more valuable ones, and perhaps convince them that maybe they need to see a full demo after all.

Increase Win Rates by Explaining Proposals

You’re busy, the client is busy, and there doesn’t seem to be a good time to review your proposal with them.  My business coach told me once, nver send a proposal without a review with the client. If you can’t get your prospect on a call to discuss pricing, send a video. It’s better than just sending it with no overview. Walk them through what’s included in the proposal, explain complicated areas, and reiterate why they’re getting great value. Done right, you’ll eliminate the potential for sticker shock and increase the odds of a quick response.

Re-Engage Customers Who Have Gone Dark

If past customer receives a friendly video by someone they have worked with in the past, it will get more engagement and response rates go up.  Highlighting what is new at the company that they customer an take advantage of is a great way to get them back online with you.

At REBL we are experimenting and trying new ideas to grow our customers but also help our clients.  If you have a idea to use video, but not sure how to get started, give us a call.  We’ll brainstorm with you!  858.848.7325. REBLutionize!

Video Best Practices for When You’re On Camera

Hey, I’m Reb Risty, Head REBL at REBL Marketing. And I’m here today with Michele Killman, Fractional CMO and my partner in crime. And we are going to talk to you about the 10 best practices to get the most out of your video production.

#1: Start with a Strategy

Number one is start with your strategy. Video is a great tool but it really needs a strategy and so we’re going to talk about what goes into a really good video strategy. 

Key Benefits of Hiring a FRACTIONAL MARKETING TEAM to Help Your Company Quickly Scale Its Marketing Activities

There are a variety of key benefits of hiring a FRACTIONAL MARKETING TEAM. One of them is…

You get A TEAM OF EXPERTS who can help you devise a solid marketing strategy at an affordable price.

For example, we were engaged by a client to help them with their branding, messaging, website, and marketing strategy and plan. During the time we were working on the foundational work an opportunity to attend an industry conference came up and the REBL Team was able to QUICKLY switch gears and get the entire team focused and aligned to prepare the strategy and all the deliverables needed for this upcoming event.

Setting Your Junior Marketer up for Success

A common theme for many business owners or CEOs today is their challenge with managing their junior marketing person or their only internal marketing person. This is usually a small to medium-sized business problem, where they have one marketing person or even an admin that’s doing marketing for them, and this person is struggling. The owner or CEO is pulling their hair out because they don’t feel like they’re getting the results they want. They feel like they’re spending a lot of time with this person giving them direction, but is it the right direction for marketing. I get it, we’ve all been there as a small business.

The challenge of working with a single junior marketing person in your small to medium-sized business

7 Reasons You Need to Start Investing in Video Marketing

1) Better SERP (Search Engine Results Page)

Video is not a trend, it is the future. Not only does video make you feel closer to the action, but it also cuts through all the clutter on the internet and keeps your viewers hooked. Maybe that’s why Google favors it so much.

Your SERP position, short for Search Engine Results Page, dictates how many clicks your website will receive as well as the amount of traffic it will enjoy. The higher your site’s rank, the more activity it will receive.

Podcast with Centri City

If a small business owner wants to grow their business, they have to rethink how they’re going to approach marketing and get out of the marketing lane, emphasizes Reb Risty, founder and CEO of REBL Marketing.

Marketing is getting more complex and it’s hard to know every single platform and type of marketing and tool and strategy. Being able to bring in knowledge and talent on a fractional basis to fill those gaps for you is essential to having a successful marketing function. The range of expertise that you’ll need to market your business successfully is too broad and dynamic for a small business to have an internal team of full-time staff do it well. The W2 full-time employment model is not agile and nimble enough to work for a small business.

Risty recommends that small businesses bring in a fractional CMO to take point and manage the appropriate specialists on a contract and project basis. Flexible working relationships are what the talent wants and the business can afford.

Listen to the end for a special gift Reb is offering our listeners that will help you get your marketing on track. https://www.centricityb2b.com/reb-risty-rebl-marketing-inc

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