Reb Risty of REBL Marketing: Five Things You Need To Know To Successfully Manage a Remote Team

Communications — when you are in the same room or office space it’s easy to pop your head in someone’ office ask a quick question or give directions. The office environment makes it more accessible to communicate. When you are working remotely and not able to see your co-works on a daily basis, you physically and emotionally can feel isolated. People are not as likely to reach out and email slows all communication down. It also allows for interpretation of the message that may not align with your intentions. We’ve found it just takes longer to communicate when remote working.

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Reb Risty of REBL Marketing: “Communications”

Communications — when you are in the same room or office space it’s easy to pop your head in someone’ office ask a quick question or give directions. The office environment makes it more accessible to communicate. When you are working remotely and not able to see your co-works on a daily basis, you physically and emotionally can feel isolated. People are not as likely to reach out and email slows all communication down. It also allows for interpretation of the message that may not align with your intentions. We’ve found it just takes longer to communicate when remote working.

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5 Reasons to Use Video Marketing

I’m still flabbergasted at how many companies still don’t use video in their marketing strategy. It’s such a powerful tool and it’s not a nice to have, it’s a must-have. We’ve seen the results of video for ourselves and our clients. There are several reasons and statistics that prove businesses need to be using video today. Michele, what is one of the reasons businesses need to start incorporating a video strategy into their marketing mix?

1. Nearly nine out of ten people report wanting to see more videos from brands in 2021, making video an excellent tool for lead generation and brand awareness.

2. Video Content: It’s hard to believe that posts that don’t include a video receive 93% less traffic when compared to posts with at least one video. 93% less, people!! That’s a critical statistic to pay attention to.

Increase customer understanding through video

#3. 94% of marketers agree that videos have helped increase user understanding of their product or service, with 43% reporting that video has reduced the number of product support calls their company has received.

4. What’s more, 93% of marketers who use video say that it’s an important part of their marketing strategy — an increase from 92% in 2020, making this the highest percentage of any year since 2015.

Video increases customer engagement on websites

5. MarketingSherpa—shows that people spend 2.6x as much time on a website with video, websites using video are 53x more likely to obtain first-page search results, and videos generate 300% more traffic.

Video needs to be part of your integrated marketing plan

If those findings didn’t convince you, then we are done! Just Kidding. We’ll put the link to the studies below and seriously, if you did find the stats interesting or want to learn more then contact REBL Marketing and REBLutionize your marketing with video today.

Linked to resources:
Wyzowl annual report on video https://www.wyzowl.com/video-marketing-statistics/
Hubspot blog – https://blog.hubspot.com/marketing/state-of-video-marketing-new-data

How to Attract Top Talent with Video

The number one problem growing businesses have today is recruiting top talent. Why is this? The market is extremely competitive and talented professionals have a lot of choices and opportunities. Granted we’re in a unique situation coming out of the pandemic and many businesses are opening up again and that means large numbers of job positions are now available.

Video can help you recruit employees

If a company wants to stand out and attract top talent they have to be able to show their company culture and highlight it in a way that is attractive and engaging for professionals they are looking to hire. What’s the number one thing we recommend to our clients, Michele?

Film a team video

When we speak with our clients who are struggling to get qualified applicants through their door the number one thing that we recommend is do a team video.

  • They need to show off their culture through their team’s perspective.
  • Make the position more than just about the skillset but about joining a group of happy employees and becoming part of something that’s really going to grow their career and their job satisfaction.

That’s right, it really is about your team speaking to their potential teammates. What makes your company different, better and more attractive than your competition. Your story, told through your employees.

Team videos can help you recruit top talent

It’s great when a client wants to take the extra step and highlight their team through video. It makes a difference because people want to work with people they like above everything else.

If you would like to learn more about how your company can attract top talent, give REBL a call at 858.848.7325 and we’ll REBLutionize your recruiting efforts with video.

REBL Marketing Turnkey Video Marketing

92% of marketers said video will be part of their marketing strategy this year, with 51% agreeing that companies will make more videos because they’re easier than ever to create.

Nearly half say that competition will be tougher because the pandemic made video a necessary investment.

Of course, while oversaturation is a challenge, it isn’t an insurmountable one. It simply raises the bar in terms of content quality. Your videos will need to be well-planned, and very well-executed.

REBL turnkey video process

This is why REBL has created a turn-key video content program for our clients that is inexpensive and packed with value. Reb what is the first step in our video editing process?

First, we help the client identify the topics they should be speaking about. These are usually a mix of educational, timely, and evergreen topics.

Second, we provide a script outline and coaching to help our clients film videos on their phones or via zoom.

REBL video editing process makes it easy for clients

Third, they hand off the video to us and we start our editing process.

The results included:

  • A branded intro and outro with music selected for them.
  • We layer in word overlays and Broll and images as needed to make the content more engaging.
  • We transcribe the videos and write SEO optimized blog articles for the client’s website
  • We distribute the videos, via YouTube, social, and email.

REBL provides value and ROI with its video program

I’m happy to say that we have developed a solid video editing program that provides a lot of ROI and most of all makes it easy for the client to create engaging and fun content.

To REBLutionize your videos, give us a call at 858.848.7325…we know what we are doing.

Have Lots of Coffees – Reblutionize Interview with Tim Owens

This interview with Tim Owens was before COVID-19 hit how we network, but the principles of how you connect and build relationships are still the same. You must be authentic, ask people to a lot of coffees, and get out there! Part of networking is also to find people that you can partner and collaborate with to mutually grow each other’s businesses.

Marketers, make the CEO’s your best friend

Marketing Should be the CEO’s Best Friend: Miro Copic, BottomLine Marketing [REBLutionize Interview]

[su_youtube url=”https://youtu.be/j_-va-ICyHM”]

If you are a CMO, Head of Marketing, or Up-and-Coming new marketer, you should watch this interview. You need to be at the table with the other executives and participate in the companies overall strategies so you can drive marketing efforts that help support those objectives.


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