Reb Risty: Yeah, we’ve had some really good success. I think you’ve come up with some really clever ideas for our clients, like Pawternity for example. You know, I think the media picked that up because it was a great topic and it was great for the client as they got some good coverage if I recall it was even syndicated out to LA from here.

Michelle Stansbury: That’s a great example. Yeah, so it was for a company we work with that does outsourced accounting and H.R. and we really wanted to get them on TV but TV really works best with things that are cute or fun or highly visual, that tug at the heartstrings, and that just doesn’t really work with accounting firm with and H.R. firms. So, I came up with this idea about a growing trend of Pawternity leave, so just like paternity leave except leaving to take care of a new puppy. Which of course has all the elements that TV loves and also ties back to positioning our clients as experts in the industry because they’re on top of these growing H.R. trends. How do you attract and retain top employees? What’s happening in the industry that their clients should be aware of? And as a result, of course, we got them some really great and fun segments on local TV. That was actually picked up by nationally syndicated show got them some great exposure and of course, at the end of the day some fun video content that they could continue to share with their clients around social media and newsletter.

Reb Risty: Yeah that was great. Really, I’ll always remember that one for sure, was a fun one. Thanks Michelle, and if you’re looking to integrate PR into your marketing program or just want to know more about how you can leverage PR, and if it is the right fit for you and your company at this time, give us a call and you can talk to Michelle or me, and REBLutionize your marketing through PR.