B2B Video Marketing: Make Your Brand Come Alive With Video

A recent trend in online marketing is the use of different forms of video content. Videos are a powerful tool for B2B businesses to promote their brands in an engaging and entertaining way.

If you intend to attract more traffic and increase conversions, then this content marketing strategy is the way to go. It can help create engaging and fun content that contributes to your thought leadership and moves customers through the sales pipeline faster.

Successful video marketing, however, requires that businesses stick to a range of “rules.” Below are some best practices that should be part of your video marketing strategy.

1. Don’t waste the introduction. Have it feature the best ten seconds.

You already know that you only have one opportunity to make a good first impression, and this applies when making videos. You are limited to only a few seconds to hook a prospect in, so use the time wisely. Begin with a short greeting before launching into the crux of the video.

It’s OK to explain the content that will be covered in the video, but again, avoid wasting precious seconds. The intro should be fluid, brief and engaging enough to capture the attention of your audience.

I recommend that you keep the video brief and to the point. Get right into the grit of your story, and manage the expectations of your viewers within the first five to ten seconds. During this time, the clip should convey its value immediately, answering the question, “Why should I continue watching it?” You can ask questions to spark the curiosity of your audience or hook their attention by using teasers.

https://www.forbes.com/sites/theyec/2019/12/10/b2b-video-marketing-make-your-brand-come-alive-with-video/#6778252e2f63

Why is PR Important for B2B Businesses

Reb Risty, Head REBL at REBL Marketing, and Michelle Stansbury, REBL Marketing PR Director, discuss why Public Relations (PR) is important for B2B businesses and how they can leverage PR.

Reb Risty: Hi I’m Reb Risty, Head REBL at REBL Marketing and I’m here today with our Director of PR Michelle Stansberry, and we’re going to talk about PR and why it’s important for your business. Michelle, To start what’s your approach with PR for clients?

PR ISN’T ABOUT BUZZ IT’S ABOUT A STRATEGY

Michelle Stansbury: Sure, for me PR isn’t just about buzz. It’s about a strategy. So, it’s about talking to a business and talking to a client and seeing what are your goals. What are you trying to achieve? What are you trying to do with your business? And figure out how PR can help do that. So, for some people it’s going to be more about driving leads to website in which case digital PR would be a bigger focus. For some it’s about building credibility, so we’d be looking at high-value publications like a Forbes or an Entrepreneur and others are really about targeting their audience specifically. So, looking at trade publications or industry magazines and then we work with a lot of clients too they’re based just here in San Diego.

Michelle Stansbury: We do a lot of local press and PR for them to really make them known in the San Diego community.

Reb Risty: Yeah and we’ve had some really good success I would say. So, when you talk to clients or prospective clients how do you describe, what is PR?

WHAT IS PR?

Michelle Stansbury: I get that all the time, and it’s nobody’s fault, it’s just that PR can be so many different things. A lot of people who focus just on social media and influencer marketing call that PR, political fixers is a type of PR, what I do is media relations. So, what I do is I get clients in magazines, newspapers, and TV stations, online publications, and blogs, and not as an advertisement but I get the reporters and editors to cover the clients because it’s a really good story that they also want to share with their readers.

MEDIA RELATIONS IS DIFFERENT FROM PAID ADVERTISING

That’s kind of the secret sauce is called Media Relations and it’s distinct from paid advertising and it’s distinct from maybe blogging or social media because it’s really kind of like a referral in a way. But instead of being a one-on-one referral it’s a one-on-many referral. So, instead of one person that you trust sharing with someone else that you’re doing a great job, it’s a media outlet. A reporter at a newspaper that you trust sharing that yeah, you’re an expert in the industry and that you’re doing some really cool things.

Reb Risty: Well thanks, Michelle. And if you’re A B2B business looking to integrate PR into your marketing program or just want to know more about how you can leverage PR and if it is the right fit for you and your company at this time give us a call, and you can talk to Michelle or me and REBLutionize your marketing through PR.

If you want to learn more about how your business can leverage PR, contact REBL marketing at info@reblmarketing.com or 858.848.7325.

Six Ways To Encourage More User Engagement On Your Website

A website is one of the most powerful tools in your arsenal to expand and communicate with your customer base. However, even the best website won’t be effective if people aren’t engaging with it.

That’s why it’s so important to not only get people to your website, but to have them read your content and click through your calls to action. And when others interact with your website and have a positive experience, they’re more likely to become repeat customers, as well as share the news with friends.

To help highlight what works, YEC Next members, below, discuss six ways you can encourage people to engage with your website.

3. Easy Navigation And Clean, Simple Design

Making your website clear, clean and easy-to-navigate is key to having an engaging website. When you design your site, you have to approach it from your customer’s point of view. Stay focused on what you need to communicate about your product or service and don’t over-design a site or make someone have to click through to find the content they are looking for. More often than not, simple is best. – Reb RistyREBL Marketing

https://www.forbes.com/sites/theyec/2019/11/19/six-ways-to-encourage-more-user-engagement-on-your-website/#51c343074f18

Tell your brand story better with video

Reb Risty, Head REBL at REBL Marketing, a B2B marketing firm helping their clients tell their story one video at a time joins Enterprise Radio. Click here to listen: https://epodcastnetwork.com/tell-your-brand-story-better-with-video/

Listen to host Eric Dye & guest Reb Risty discuss the following:

  1. Why should businesses start using video as part of the content strategy?
  2. Why aren’t more companies using video marketing?
  3. What is the difference between a video marketer and a videographer?
  4. How should you start using video?
  5. What type of videos should your business create?

Tip: Work with a video marketing team for the marketing strategy, to editing and distribution of your video. That’s how you’ll avoid wasting time or money.

Listen to the podcast here. https://epodcastnetwork.com/tell-your-brand-story-better-with-video/

Here’s Why It’s Important to Track Your Time

Head REBL, Reb Risty, Forbes YEC Council, gives her insights on Five Metrics New Businesses Should Keep Track Of

5. Your Hourly Rate

When you’re in the early stages, it’s easy to just jump into activities and run with them. You need to get into the habit as soon as possible to track your time. Whether you are working on client work or your business, you need to know where your time is spent and understand the value of it. When you understand this, you can better prioritize your responsibilities and know where to hand off work. – Reb RistyREBL Marketing

https://www.forbes.com/sites/theyec/2019/10/08/five-metrics-new-businesses-should-keep-track-of/#49c3ada87c19

Going To A Networking Event? Here’s How To Keep Track Of Business Cards And Connections

Forbes YEC Council – Head REBL, Reb Risty gives her advice on how to track business cards during a networking event.

3. Implement A Corner Folding Code

When I’m at an event, I like to fold the card in a certain way. I fold the top right corner if they are a potential client, top left corner for potential referral, bottom left corner if they could be a resource partner, and bottom right if I can help or give them a referral. I bring a cardholder that has two sides—one side for my cards and one side for cards I receive. The next day or as soon as I can, I make any notes that are needed and let my associate add them to our database. Then, I send follow-up emails or handwritten cards. – Reb RistyREBL Marketing

https://www.forbes.com/sites/theyec/2019/10/07/going-to-a-networking-event-heres-how-to-keep-track-of-business-cards-and-connections/?fbclid=IwAR3zbtqlZygqjJHpmjXTTd9xwcd04dSNrFPBpxgJcB8Kd02riAh5kAMEgak#3130ba641b73

How Small Enterprises And Startups Can Work With An Outsourced Marketing Team

Many small enterprises and startups are developing new products, services and solutions they plan to market and sell. However, small organizations may lack the internal resources needed to develop and deploy an integrated “go-to-market” strategy that will ensure success. Instead, they struggle with defining and managing all the various deliverables needed for an impactful and effective product launch.

Five Effective Methods For Keeping Stakeholders Engaged

Within a newer business, stakeholders are an essential asset for its continued success, as their input and engagement with the company can spur the company on to future achievements or potentially help locate additional resources, as well as offer insights into new opportunities for growth or different approaches to standing problems.

Click here to read the full article on Forbes, and see Reb Risty’s, Head REBL, response.

Building a Referral Network by Being Present with Amber Gough of Talent Fusion Point

Reb Risty Hi I’m Reb Risty, Head REBL at REBL Marketing and I am here today with my good friend, Amber Gough, and we’re here to talk a little bit about her business and how she uses her referral network to market herself. Thanks, Amber for joining me today.

Amber Gough Thank you for having me.

Reb Risty So, can you tell us a little bit about what your business is and what you do?

How to align your candidates with your company

Amber Gough I’m the founder of Talent Fusion Point which is a purpose driven recruiting and consulting firm. What I mean by purpose (which everyone always wants to know what that means and how that differentiates me from other recruiters and consultants in the talent acquisition space) is that I seek to align candidates that are not just with competency and skills that you need for the job but also character which means values alignment. So, who are you as a company? Do you know your value system and your mission in your higher purpose? And how do we find the right candidates and match that. The benefits of that are tremendous, including impacting your bottom line in many ways. So better retention, that people are happier, or they want to stay longer, they’re more loyal and more innovative and more creative because they’re bought into that higher purpose and the mission at hand and what you’re trying to do as a company. So, a lot of different benefits of doing that. That’s the main, main differentiator for me is that I really align people and on a deeper level.

Reb Risty Yeah, that’s great. I don’t really hear a lot of recruiters talking about that your skill set, skill set but, so how do you figure out if the potential employee candidate aligns with the company’s culture? Is it a test? Do you ask questions?

Skillset vs. Culture

Amber Gough That’s a great question. Recruiters always use behavioral style interview questions but what I do is, of course I get to know my clients. So, I do a culture assessment of them and their company. Who are they what makes them tick, what are their values and how do they show up in the workplace? So, I interview my clients in many ways. And then I match that with the candidate. So, I will take that shift the questions into what we’ll address and discover that and uncover that in a candidate. And then we take those and compare them, and determine whether or not they’re good, not only competency of course, competency must be there and that’s first,

Is the company the right fit for the candidate?

Reb Risty  Okay.I feel it goes both ways, how do you find a good client? How do you know they’re the right culture and fit for a candidate that you’re looking for?

Amber Gough That’s a really good question, typically through referral. I mean I get most of my business comes through referral based in connecting with people they know, working well with my clients making a difference for them, and then they want to make a big impact for one of their friends who has a business or someone that they know in their network. So very much so through referral base.

How do you build a referral network?

Reb Risty  Great, great. Well, so the marketing question for you is in your business obviously its very relationship based. How do you build your referral network? How are you going out in marketing yourself to grow your business?

Amber Gough  I am a big believer in and connecting with people. And so when I am out networking whether it be through just socializing or in a formal networking setting I really strive to be very present. And so in the moment with the person – a matter of fact, my logo is a symbol for presence – and I believe so firmly I show up authentically and I, if I’m listening to someone, really hearing them, what’s what their concerns are, what they’re really – what their actual needs are, and connecting them with it as people. Then I’m able to serve them better, at whether that be through my business or referring to them to somebody else or what have you. So, I think that my ability to just show up and show someone that I care and that I’m really there with them in that moment, builds trust and people are more likely to refer people to me.

Reb Risty Yeah, yeah. You know another good way to build trust is through webinars. So Amber was just sharing with me, that you’ve had some success with that. I’d love to hear about what you’re doing, what your approach is with webinars.

Amber Gough Absolutely. I was fortunate enough that through networking and connecting with someone. One of my friends, I built that trust, and she said you know, and she does a lot of webinars speaker, author, and she said you need to be teaching webinars. And she connected me with a few organizations that are H.R. (human resources base) which is very big in my industry and my primary contact, and connected me in. And fortunately, they set it up. It’s very seamless and easy it only takes my time essentially in building out the PowerPoint presentation and the content in which I’m teaching, and then I’m able to present to as many as, my most recent webinar 800 people dialed in across the nation.

Reb Risty Wow.

Leverage Webinars and give free advise

Amber Gough Yeah. Huge, huge footprint. And then others can actually access that as well through going to their website. I can present that content. It’s fantastic. And through that typically at the end of the webinar throughout it you’re offering some sort of freebie so it might be a survey or some way of analyzing purpose, you know alignment with a candidate in a company and then they reach out to you. It opens the door to a conversation and you’re able to oftentimes convert that into clients. So, it’s really powerful. Plus, it’s fun. If you’re talking about something, you’re passionate about and enjoy it can be really, really fun as well. So, I love it.

Reb Risty That’s great, yeah. That’s some great advice. I know obviously video as we’re doing now podcasting, webinars are becoming more popular because people are just seeking information in a, I think in a different way, and they’re trying to educate themselves, first, before they make decisions. So that’s really, really neat. I love to hear that’s working.

Amber Gough Absolutely and it’s such a differentiator of being a subject matter expert too. Like this is what I know this is what I can do. I’m a subject matter expert so people are more likely to come to you, and it kind of builds that trust.

Amber Gough  It’s really powerful.

Reb Risty  Right. Well, you heard it here. Content, subject matter expert, referral network, are all very important, especially in professional services. Amber if somebody wants to contact you learn more about what you’re doing or how you’re doing, how, what’s the best way to reach you?

Amber Gough  Number one for recruiters: LinkedIn, always. Just look up “Amber Gough | G-O-U-G-H” or of course my website and my email which is talentfusionpoint.com and my email is amber@talentfusionpoint.com.

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