As a new entrepreneur, it’s important to have a vast and diverse network of professional connections. Knowing and building relationships with the right people can open a lot of doors for your budding business, as well as give you the opportunity to get in touch with mentors in your field.
Video content is in demand now more than ever. Social media platforms such as Facebook and Instagram are continuously improving their video features to meet both business and consumer needs.
Today’s Question: What is one danger to watch for when establishing a college internship program, and what can companies do to avoid that pitfall?
A recent trend in online marketing is the use of different forms of video content. Videos are a powerful tool for B2B businesses to promote their brands in an engaging and entertaining way.
If you intend to attract more traffic and increase conversions, then this content marketing strategy is the way to go. It can help create engaging and fun content that contributes to your thought leadership and moves customers through the sales pipeline faster.
Successful video marketing, however, requires that businesses stick to a range of “rules.” Below are some best practices that should be part of your video marketing strategy.
1. Don’t waste the introduction. Have it feature the best ten seconds.
You already know that you only have one opportunity to make a good first impression, and this applies when making videos. You are limited to only a few seconds to hook a prospect in, so use the time wisely. Begin with a short greeting before launching into the crux of the video.
It’s OK to explain the content that will be covered in the video, but again, avoid wasting precious seconds. The intro should be fluid, brief and engaging enough to capture the attention of your audience.
I recommend that you keep the video brief and to the point. Get right into the grit of your story, and manage the expectations of your viewers within the first five to ten seconds. During this time, the clip should convey its value immediately, answering the question, “Why should I continue watching it?” You can ask questions to spark the curiosity of your audience or hook their attention by using teasers.
Reb Risty, Head REBL at REBL Marketing, and Michelle Stansbury, REBL Marketing PR Director, discuss why Public Relations (PR) is important for B2B businesses and how they can leverage PR.
Reb Risty: Hi I’m Reb Risty, Head REBL at REBL Marketing and I’m here today with our Director of PR Michelle Stansberry, and we’re going to talk about PR and why it’s important for your business. Michelle, To start what’s your approach with PR for clients?
PR ISN’T ABOUT BUZZ IT’S ABOUT A STRATEGY
Michelle Stansbury: Sure, for me PR isn’t just about buzz. It’s about a strategy. So, it’s about talking to a business and talking to a client and seeing what are your goals. What are you trying to achieve? What are you trying to do with your business? And figure out how PR can help do that. So, for some people it’s going to be more about driving leads to website in which case digital PR would be a bigger focus. For some it’s about building credibility, so we’d be looking at high-value publications like a Forbes or an Entrepreneur and others are really about targeting their audience specifically. So, looking at trade publications or industry magazines and then we work with a lot of clients too they’re based just here in San Diego.
Michelle Stansbury: We do a lot of local press and PR for them to really make them known in the San Diego community.
Reb Risty: Yeah and we’ve had some really good success I would say. So, when you talk to clients or prospective clients how do you describe, what is PR?
WHAT IS PR?
Michelle Stansbury: I get that all the time, and it’s nobody’s fault, it’s just that PR can be so many different things. A lot of people who focus just on social media and influencer marketing call that PR, political fixers is a type of PR, what I do is media relations. So, what I do is I get clients in magazines, newspapers, and TV stations, online publications, and blogs, and not as an advertisement but I get the reporters and editors to cover the clients because it’s a really good story that they also want to share with their readers.
MEDIA RELATIONS IS DIFFERENT FROM PAID ADVERTISING
That’s kind of the secret sauce is called Media Relations and it’s distinct from paid advertising and it’s distinct from maybe blogging or social media because it’s really kind of like a referral in a way. But instead of being a one-on-one referral it’s a one-on-many referral. So, instead of one person that you trust sharing with someone else that you’re doing a great job, it’s a media outlet. A reporter at a newspaper that you trust sharing that yeah, you’re an expert in the industry and that you’re doing some really cool things.
Reb Risty: Well thanks, Michelle. And if you’re A B2B business looking to integrate PR into your marketing program or just want to know more about how you can leverage PR and if it is the right fit for you and your company at this time give us a call, and you can talk to Michelle or me and REBLutionize your marketing through PR.
If you want to learn more about how your business can leverage PR, contact REBL marketing at email@example.com or 858.848.7325.
A website is one of the most powerful tools in your arsenal to expand and communicate with your customer base. However, even the best website won’t be effective if people aren’t engaging with it.
That’s why it’s so important to not only get people to your website, but to have them read your content and click through your calls to action. And when others interact with your website and have a positive experience, they’re more likely to become repeat customers, as well as share the news with friends.
To help highlight what works, YEC Next members, below, discuss six ways you can encourage people to engage with your website.
3. Easy Navigation And Clean, Simple Design
Making your website clear, clean and easy-to-navigate is key to having an engaging website. When you design your site, you have to approach it from your customer’s point of view. Stay focused on what you need to communicate about your product or service and don’t over-design a site or make someone have to click through to find the content they are looking for. More often than not, simple is best. – Reb Risty, REBL Marketing
Reb Risty, Head REBL at REBL Marketing, a B2B marketing firm helping their clients tell their story one video at a time joins Enterprise Radio. Click here to listen: https://epodcastnetwork.com/tell-your-brand-story-better-with-video/
Listen to host Eric Dye & guest Reb Risty discuss the following:
- Why should businesses start using video as part of the content strategy?
- Why aren’t more companies using video marketing?
- What is the difference between a video marketer and a videographer?
- How should you start using video?
- What type of videos should your business create?
Tip: Work with a video marketing team for the marketing strategy, to editing and distribution of your video. That’s how you’ll avoid wasting time or money.
Listen to the podcast here. https://epodcastnetwork.com/tell-your-brand-story-better-with-video/
Head REBL, Reb Risty, Forbes YEC Council, gives her insights on Five Metrics New Businesses Should Keep Track Of
5. Your Hourly Rate
When you’re in the early stages, it’s easy to just jump into activities and run with them. You need to get into the habit as soon as possible to track your time. Whether you are working on client work or your business, you need to know where your time is spent and understand the value of it. When you understand this, you can better prioritize your responsibilities and know where to hand off work. – Reb Risty, REBL Marketing
Forbes YEC Council – Head REBL, Reb Risty gives her advice on how to track business cards during a networking event.
3. Implement A Corner Folding Code
When I’m at an event, I like to fold the card in a certain way. I fold the top right corner if they are a potential client, top left corner for potential referral, bottom left corner if they could be a resource partner, and bottom right if I can help or give them a referral. I bring a cardholder that has two sides—one side for my cards and one side for cards I receive. The next day or as soon as I can, I make any notes that are needed and let my associate add them to our database. Then, I send follow-up emails or handwritten cards. – Reb Risty, REBL Marketing
Many small enterprises and startups are developing new products, services and solutions they plan to market and sell. However, small organizations may lack the internal resources needed to develop and deploy an integrated “go-to-market” strategy that will ensure success. Instead, they struggle with defining and managing all the various deliverables needed for an impactful and effective product launch.