Challenge:

EO San Diego is one of the larger and most active chapters in the EO (Entrepreneurs Organization) network. They are challenged with keeping members informed of all the National and Local benefits members have access to through EO. They want their members to get the most out of their membership and were looking for a creative way to inform members of ongoing benefits.

Solution:

EO met with REBL Marketing to discuss creating an EO Benefits video series that would feature actual EO members talking about membership benefits and how they have personally benefited. REBL worked with two selected EO members to develop scripts that would highlight key benefits, but also share their personal stories of how EO benefits have enriched their professional and personal lives.

Results:

REBL produced two short videos for EO to show at the beginning of presentations, during events, on their website, and on social media. Since the video format is a newer attempt for EO to get the word out about EO Benefits, the initial response for members has been positive. More members are aware of the additional benefits they have from EO.