Reb Risty of REBL Marketing: Five Things You Need To Know To Successfully Manage a Remote Team

Communications — when you are in the same room or office space it’s easy to pop your head in someone’ office ask a quick question or give directions. The office environment makes it more accessible to communicate. When you are working remotely and not able to see your co-works on a daily basis, you physically and emotionally can feel isolated. People are not as likely to reach out and email slows all communication down. It also allows for interpretation of the message that may not align with your intentions. We’ve found it just takes longer to communicate when remote working.

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Reb Risty of REBL Marketing: “Communications”

Communications — when you are in the same room or office space it’s easy to pop your head in someone’ office ask a quick question or give directions. The office environment makes it more accessible to communicate. When you are working remotely and not able to see your co-works on a daily basis, you physically and emotionally can feel isolated. People are not as likely to reach out and email slows all communication down. It also allows for interpretation of the message that may not align with your intentions. We’ve found it just takes longer to communicate when remote working.

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Why Email Marketing Still Matters

Though there are many avenues of reaching clients and potential clients, email marketing still remains one of the best ways to nurture prospects and keep your brand at the top of your clients’ minds.

After all, everyone has email, and despite the pervasiveness of new forms of media, everyone is constantly on email. While you should not bombard your clients with useless communications, developing a strategic email strategy is a great way to keep your brand relevant, recognizable, and engaging to your audience. 

Emails are crucial to building brand recognition, so even if recipients do not click or read all of the content inside, your brand is still being reinforced. And if you are providing content that is valuable to your clients or prospective clients, they will read the content, appreciate it, and think positively of your brand! Either way is a win-win, so consistent branding through email can be critical to developing your holistic integrated marketing program.

What are some best practices for email marketing?

  1. Content first! 

Keep things short, on topic, and relevant to what your brand does! That doesn’t mean you can’t have fun with your emails, or have social blasts that reflect holidays or team culture. But the first step should be curating and developing content that is simultaneously relevant to your business and valuable to your audience. This content might include tips, education, updates, or even statistics that can help a potential client with their own business. 

  1. Use a catchy subject line.

Your subject line needs to be interesting and attractive, since it is the first thing that will draw your reader in by grabbing their attention! Head REBL at REBL Marketing Reb Risty advises the “magazine cover methodology.” When perusing magazine titles, what sort of headlines stand out? Succinct, punchy lists, catchy headers, and interesting bits of information can all make a reader stop and open your email. The key is keeping it simple and to the point. 

  1. Include a call to action.

If your audience likes what they read, how will they get in touch? What is your “ask”? Make sure that your email includes ample (but not overbearing) opportunities for your client or potential client to connect with you.

In all, valuable content, great subject lines, and calls to action can help your emails stand out and get the attention of potential clients. 

Is email marketing better for some types of businesses than others?

Retail businesses will likely need to email more: if you are having a sale or have a special product release, for instance, you might send more emails and be more promotional, since that is imperative for your marketing tactic. However, if you’re a business-to-business company or more service-based, emailing once a week to once a month might be a better approach. Email frequency should be tailored to your integrated marketing program, which must consider your business’s goals and objectives. If email is an important part of your sales funnel, frequency is important, whereas for service-oriented businesses, emails serve the role of emphasizing education, branding, and staying at the top of your (potential) clients’ minds.

What are the best ways to gather contacts for email lists for email marketing?

Be sure to invite people to your list, not just add them! When you invite a contact to an email list, offer a welcome message that explains what they will get by joining your newsletter, along with an opportunity to unsubscribe if they choose. In the service industries, it’s important to be conscious about your lists. You do not need thousands of contacts: you need the right contacts. 


All in all, emails remain a very important part of your integrated marketing program, though they shouldn’t be the only part. If you leave emails out, you are losing valuable opportunities to build brand recognition and potential client relationships. If you need help developing an email marketing strategy, give REBL a call today at (858) 848-7325! We would love to help you REBLutionize your brand.

How Do Businesses Achieve Growth?

Recently, Reb Risty, head of REBL Marketing, sat down with Dale Robinette, a business growth strategist and a specialist in scaling up businesses. Risty and Robinette have worked together for several months, and their conversation focused on the topic of helping businesses scale. Here, Robinette offers his insights into what business growth looks like and how it can be achieved.

 

Dale Robinette, a veteran of corporate America, has worked with big companies for most of his career. Throughout his career, he has focused on the idea of growth, particularly exponential growth, and he spent many months researching its attainability. Out of tens of millions of companies, Robinette says that just 0.4% ever make it beyond $10 million. What are companies struggling with as it relates to growth? Why can’t they get bigger?

While everyone is looking for one answer, the magic key to achieving growth, in reality, it’s not that easy, Robinette cautions. But there are a handful of areas that can really change a business and improve growth potential as outlined below

Setting Your Business up for Success

  1. People first: Companies are ultimately made up of people, and getting the right people is always the first place to look. Do you have the right people in the right roles?
  2. The right offering in the right markets: Too many times, Robinette says, he runs into companies that want to achieve exponential growth, but with what they’re offering or where they’re offering it, there’s no room for growth. Even if that room exists, however, you need cash in order to fuel growth. 
  3. Having the right tools to support a healthy company. It’s one thing to have all of these components going for you, but ultimately, you really need to have the right tools to achieve exponential growth.
  4. Strong desire to actually achieve that growth: a strong why for both the CEO and for the executive team. If that strong desire doesn’t exist, exponential growth likely won’t be pursued.

 

In terms of helping the team build that desire, Robinette finds it helpful to get the CEO and executive team on the same page. A team might be executing an old strategy with the best of intentions, trying to keep the lights on by completing day-to-day operations the way they’ve always done them. However, if the CEO has a vision of growth, that might not be in alignment with the team’s commitment to routine.

The first step then is to ensure the CEO and the executive team are on the same page with where they want to take the company. That way, it’s not just about growth. It’s about creating a healthy environment where the CEO and the executive team are not overly stressed out, and the employees are part of an environment in which they are set up for success. Finally, these components help create a culture that celebrates small winsit can’t always be stressful and painful. The process of growing together needs to be something that’s also fun to do.

Engaging Employees for Success

If a company has a strong executive team, and understands their why, interrogating the next phase for growth and scaling can still present challenges. 

Often, it depends on what is happening in the company, in terms of how varying areas of strengths and weaknesses impact a company’s ability to expand. But as a whole, it is crucial to get employees engaged in the business, Robinette advises. According to Forbes, approximately 61% of employees are burned out on their job. One potential area of improvement requires getting all employees engaged in the business. Disengaged employees cost U.S. companies $550 billion a year, and highly engaged teams actually have a 21% greater profitability. “If there’s a place to start,” says Robinette, “you start with people…everybody likes to win, and it’s nice when you’re in a good culture and a happy, healthy environment. So that’s the first thing.”

Employees may quit for a variety of socially-related reasons: they may not like their boss, or another person inside their organization. However, the company’s culture also impacts employees’ retention. Working for a company where it’s difficult to get anything done inside the company can create a painful atmosphere devoid of fun. In order to create healthy environments where people are actually engaged and enjoying it, leaders have to be trained, and processes implemented for workers to really be happy on the job.

Robinette’s Strategy

Since every company has its own culture, the way to impact change from one company to another inevitably varies. “The one thing I’ll say is that with all the tools that I have at my disposal, I let the company actually pick and choose what they actually want to apply inside of their company,” Robinette shares. “For instance, I have one company that I’m working with right now, that I think meeting cadence is something that you just have to master. If you don’t have that down, it’s painful. Everybody hates going to the meetings. And yet, this company actually had a very efficient meeting cadence. We taught them the processes around what the best practices look like, but then we let them adapt which best practices they liked the most, which they applied.. We didn’t just say, “Just do it like this.” Getting the people to buy into the process without losing your culture, if it’s a good, positive culture, is actually really important.”

The RevX formula is Robinette’s combination of several tools to help companies grow exponentially and r create healthy organizations. The formula consists of tools that are tactical in nature, strategic tools implemented alongside the development of a strategic plan, and cash tools, which are associated with making sure a company is achieving the right profitability.

We work with companies in order to help them grow exponentially and actually see a vision for how to achieve that growth with people that are highly engaged, and a strategy that is fun and fulfilling, and then executed into a larger vision with a purpose. It’s one thing to have the vision, says Robinette. But if the people don’t buy into it, or are not that excited about it, it’s really challenging.

Generating enough cash in order to fuel the company is crucial, alongside all the tools necessary to help create a healthy company that runs in a more efficient way. But the last piece is really working with a team to not only buy in to the plan, but to believe and create that strong desire around why they’re actually pursuing what they’re pursuing. What is that big goal?t It can’t just be the CEO saying, ‘I want to achieve exponential growth,’ but the team saying, ‘I’m behind this for this reason’? The RevX formula engages these various tools in order to both achieve sustainable growth as well as create healthy companies with fun environments and purpose-driven success. 

If you are interested in learning more about Robinette’s work and how he might help your company, visit dalerobinette.com.

11 Step Blogging Guide from Hubspot

I want to share with you this 11 Step Blogging Guide.  I’ve been following the HubSpot Blogging strategy for a couple of years.  It does work.  Of course, I skip steps, but I try not to.  Enjoy!

11 Step Blogging Guide

This 11 Step Blogging Guide will help you write relevant, compelling articles that your target market will find and enjoy reading.  It will guide you through the process of optimizing your blog articles, so you’ll turn more visitors into leads, and create reasons for visitors to share your articles.  Be sure you don’t skip a step, or you could leave something out of your article that’s critical to its success.

Goal of blogging:  Get found by relevant people looking for related information, so you can build credibility and trust with your website visitors and convert them into leads.

Step 1:  Complete the Blogging Worksheet

This worksheet needs to be the foundation of all your blogging efforts.  Make sure you’re writing about relevant topics your audience will find interesting and useful.

Download here:

http://successstats.web7.hubspot.com/Portals/70079/success%20attachments/content%20camp_blogging_with_your_keywords_worksheet.xlsx

Step 2:  Write a Blog Article

Select one of the five articles you brainstormed in step 1 and write an article. The article should be between 200 and 400 words.  When writing your article, your only concern should be the content in the article. Don’t get distracted by adding keywords, links, images, calls to action or anything else marketing-related. Only focus on writing content that your audience will find interesting.

Step 3:  Add an Image

Now that the article is written, you should add a relevant image that will grab the attention of visitors and make them want to read the article. Make sure you name the image to the keyword you’re targeting in step 1. You also need to make sure the image’s alt text matches that same keyword.

You can use images from Creative Commons or other sources, but be sure to reference any image you use and provide a link back to the original source.

Step 4:  Create Keyword-Rich Anchor Text Links

You need to have 1 or 2 links in your article that link to pages on your site. You should also have 1 or 2 links that link to external sites. When creating links, you want to make sure the text you’re using as the hyperlink is related to the page’s content that you’re linking to. For example, if you’re linking to a page about outsourcing your data center services, the links anchor text needs to be something like “There are 5 primary reasons why you should outsource your data center services.“

Step 5:  Add a Call to Action

Every blog post you write should have some type of call to action at the end of the article. Ideally, the call to action is related to the article’s topic, but it doesn’t necessarily need to be related.  Promote your current offers at the bottom of each blog post, and your blog will slowly turn into a lead generation machine and become a tangible asset for your business.

Step 6:  Create Key Takeaways for Each Article

You should have 1 to 5 key takeaways at the end of your article. These takeaways will help the reader clearly understand what they learned or what action they should take. These takeaways can stimulate comments and questions for your article.

Step 7:  Create Whitespace

When you blog, whitespace is your friend.  You should not write long paragraphs that form into blocks of text. If you do, it will deter the reader form reading because of how dense the information appears. Most people skim blogs and are only trying to find information related to what they’re looking for. The more whitespace you have, the easier it will be for someone to quickly scan the article.

Step 8:  Bold Important and Compelling Text

Bolding important and compelling text will help readers quickly understand what the post is about and interpret the “what’s in it for me” question.  The search engines place more emphasis on text that’s bolded, so bolding those target long-tail keywords can help you rank higher for those terms.

Step 9:  Write a Strong Meta Description

The article needs to have a strong meta description, so when your blog post appears in a search results page, people can see the compelling reason on why they should click on your article’s link. Think of the meta description as 150 word call to action.

Step 10:  Tag the Article

Make it very easy for someone to find what they’re looking for on your blog. Therefore you need to tag each article with no more than three tags. The tags you choose should be broader than long-tail keywords, as you are summarizing the topic of the blog post.

Step 11:  The Two Golden Rules of Frequency

Blog at least once per week and never publish two articles on the same day.

If you publish two articles on the same day two things happen. One is the search engines will most likely crawl your site that day, but not come back until you have new content. The second is to appease your blog readers. Everyone is busy and unless you have a very large subscriber base, the chance that someone has the time or interest to read two of your articles on the same day are slim to none.