REBL Marketing Turnkey Video Marketing

The number one problem growing businesses have today is recruiting top talent. Why is this? The market is extremely competitive and talented professionals have a lot of choices and opportunities. Granted we’re in a unique situation coming out of the pandemic and many businesses are opening up again and that means large numbers of job positions are now available.

Video can help you recruit employees

If a company wants to stand out and attract top talent they have to be able to show their company culture and highlight it in a way that is attractive and engaging for professionals they are looking to hire. What’s the number one thing we recommend to our clients, Michele?

Processes & Procedures for Your Agency with Reb Risty

Reb Risty, Head REBL at REBL Marketing, was recently a guest on Julia McLaughlin’s ‘Her Agency Toolkit’ podcast, a podcast designed to encourage and inspire women entrepreneurs working in digital marketing.

Reb discussed the importance of building processes and procedures for your agency, since as an agency owner herself, she is intimately familiar with the challenges inherent to the process.

You can listen to the whole podcast here:

https://www.podbean.com/site/EpisodeDownload/PB107A267ZQ8UG

Power Up Your Customer Acquisition Process In 2020

The customer acquisition process needs to evolve as your business does. Here are three strategies you can implement this year to improve your customer acquisition process and see better results.

To increase engagement rates, integrate video content into your sales emails.

Video in sales content is a powerful medium that captures attention. And it’s effective for conversions, too, with over 60% of people deciding to buy after watching a branded video.

You have to figure out a way to cut through all of the noise – and video is a surefire way to do that. Otherwise, your email could get lost in a prospect’s inbox. The important thing is that you get a visual message in front of your target audience so they are compelled to book an appointment, contact you or make a purchase.

To do that, make sure you:

  • Keep your video between 30 and 60 seconds.
  • Highlight customers’ pain points and how you can help.
  • Don’t forget your call to action.
  • Put the word “video” in the subject line.

Nurture leads through targeted email campaigns.

Leads need to be nurtured. You don’t know where your potential client is in their decision-making process. So, provide valuable information and soft nudges to take action until they’re ready to buy. Decision-makers are busy, and you want to stay top of mind until they’re ready to take action. Maybe they need to learn more or just recently encountered a problem that you can solve. If you’re not reaching out to them periodically, they will forget about you and move on to your competition. This is why it’s so important to familiarize yourself with modern email marketing as a way of retaining leads.

Remember, targeting is key. You’re no longer sending mass emails. Instead, they’re tailored to the audience, and the content within is brief and relevant to your lead. Bit by bit, you’re sharing information with them as they need it, as opposed to bombarding them with a flood of information. This leaves them satisfied, rather than overwhelmed. After all, when you send emails, you don’t want to shove your brand at people. Instead, before you send anything, think, “What’s in it for the customer? What do they really want to know?”

A targeted campaign will allow you to send all sorts of information to your leads over a long period of time. It ensures prospects have what they need to make a decision about your product. Once they buy, they come off that particular email campaign. However, sending new information every few weeks allows each lead to stay connected to you.

Some people need more information before deciding, while some people need more time. The personalized campaign caters to both. Plus, there are plenty of emails for them to click when they’re ready to make their decision. It’s a gentle way of guiding them through the sales funnel so they aren’t forgotten along the way.

Use technology to make sales and marketing more efficient.

CRM stands for customer relationship management. This approach utilizes customer data to make it easier for sales and marketing teams to interact with customers.

The sales team can use a CRM approach to better organize all potential leads, pipelines and contact information in a centralized location. The sales team can also track data based on customer response time and evaluate which approaches work best. By using CRM software, you can automate responses. For instance, if a client does not respond, you can set up your software to send them a follow-up within a few days. This saves time for the sales team and increases productivity.

Likewise, the marketing team can use the marketing automation approach to create better campaigns, with more focused targeting and segmentation. Using a marketing automation approach reduces the time needed to create sophisticated customer relationships.

The CRM approach can be used in tandem with marketing automation software, which enables a team to send personalized campaigns and specific pitches to the right potential clients. Automation tools make tasks easier by having technology assist with repetitive aspects, as well as freeing up the sales and marketing teams to be more productive. By grouping potential clients based on interests and past buying behavior, campaigns can become more targeted and effective. This leads to higher conversion rates, as well as better nurturing of leads.

A CRM approach increases collaboration between the sales and marketing teams, as both teams will share information of what they are doing and planning. This leads to more efficient communication and a better understanding of what each department does.

It’s time to start thinking about customer acquisition strategy differently. It will increase company revenue, streamline efforts and create a better overall customer experience.

Written by Reb Risty for the YEC Council. Link to full article here – https://www.forbes.com/sites/theyec/2020/03/27/power-up-your-customer-acquisition-process-in-2020/#758c53cd24c2

Use Marketing Automation Tools to Keep Communicating with Your Customers

Hi, I’m Reb Risty, Head REBL at REBL Marketing. I’m on the YEC Next Council and part of being on the council gives me access to questions from national publications like Forbes and Entrepreneur. Today I received a question from Forbes on what can businesses do to continue to grow and survive during this time of crisis and down economy?

Keep communicating with your customers

My number one is to keep communicating. Don’t forget to stay in front of your customers, whether it’s through email, your social media, or an e-newsletter. Don’t let them forget that you’re still there and you’re still kicking.

Use Email Marketing Automation Tools

Number two, if you had to let your marketing team go or your marketing agency go, and you’re down to a low budget, marketing automation tools are a great way to continue to help you stay in front of your customers at a low cost and it will help save you time as well.

Some of the email marketing tools that are good for times like these are MailChimp or Constant Contact. They’ll help you to create messages that you can then send out to the masses through one step versus having it reach out individually to every contact in your list.

Use Social Media Marketing Automation Tools

The second marketing automation tool is on the social media side. If you do choose to continue to communicate through social media, there are tools like Hootsuite and TweetDeck that allow you to be able to post a message to many platforms versus having to post to each platform individually.

The great thing about these automation tools is they will give you analytics so you can see who’s looking, who’s reading, who’s opening your emails, your posts, and how they’re engaging.

Conclusion

The best thing though is to keep communicating and let your customers know that you’re fighting to get through this just as much as they are and you’re here with them.

Give me a call if you need any help or you have any questions. We are here to help each other.

Thanks, Reb Risty – reb@reblmarketing.com or www.reblmarketing.com

How to create a desktop video with Loom

You can make quick How-To or Instructional videos using software to record your desktop. These types of videos are great to explain how to do something by showing your desktop. We use Loom because it’s easy to use, has a free version and analytics. Using quick desktop videos are also helpful in your sales and proposal process. You can quickly give a review or show an example of how you can help a customer through a Loom video. Send a Loom video gets you twice the engagement and follow up then just a written email.

Use Loom to:

How-To Videos

Instructional Videos

Training videos

Sales and Prospecting videos

www.loom.com