- What should every business include in their 2021 marketing plan?
- Why is video so important?
- How do you get started with video?
- How can video help strengthen business development/sales efforts?
- What if you are already creating videos?
Meet our dynamic duo, Reb Risty, CEO and Owner of REBL Marketing, and Michele Killman Senior Marketing Director. Take a look at a quick interview with the two minds that came together to achieve excellence by REBLutionizing YOUR marketing.
Hi, I’m Reb Risty, Head REBL at REBL Marketing, and I’m here today with our Senior Marketing Director, Michele Killman, and we met through a client who thought we’d be a great fit, and she was right.
Yeah. I think we are a good fit, Reb. I think you and I both have different backgrounds and we complement each other, and when our clients hire us, they get that wonderful mix, I think we really do make a dynamic duo.
We do and like you mentioned, the benefit for our clients is they’re really getting the power of both our brains and our experience and our knowledge, and we bring all of that to the table for them. So we can help them build integrated marketing programs that are really going to get the results and are practical for them.
Well, and I also think that we’re delightful to work with. So if you want to work with a marketing team that can help you take your marketing to the next level, and at the same time, you have a lot of fun with them, give us a call at (858) 848-7325 or message a REBL. We’d love to REBLutionize your market.
Meet our Dynamic Duo on YouTube!
We want to talk to you today about having a strategic marketing plan and why that’s important. It’s really important that companies have a strategy behind any marketing programs they implement. For example, they need to understand who their customers are. Say you’re a small company that has professional services and your target customer is Sally the CEO. It’s key that you understand:
- Who Sally is
- What it is she’s trying to accomplish with her company?
- What her pain points are?
- How you solve those problems?
- And what are the triggers that it takes for her to take action and engage you and consume your services?
Have you looked at your current customers?
Starting with Sally the CEO is always great, but then, have you looked at your current customers? Have you surveyed them? Are you talking to them on a regular basis? We find a lot of small businesses don’t reach out to their customers because they’re afraid of what they’re going to hear. But the reality is if you’re doing a good job and they are happy with your product or service, you’re going to get really good feedback, and there’ll be nuggets in there that are going to help you sell to new customers and continue to improve on your current services or products.
Leverage the data you have at hand
Another thing that a lot of small businesses fail to do is they fail to look at the current information they have about their existing clients and mine that data and leverage it for either selling additional services or even a referral program. We had a customer who was spending a lot of money on lead generation services to get new leads, new clients, but they had this huge database of over 10,000 contacts, and they really weren’t mining it, so we were able to go in and identify 1,600 of those contacts that were really engaged with their current content. Those clients were converting and doing different things, so we built a campaign around those contacts that they already had that didn’t cost them hundreds of dollars, and they’re seeing really good results.
Having a senior marketing person come in and help you build out your strategy is important for your success. If you need help, call us at (858) 848-7325 or message a REBL. We’ll REBLutionize your marketing for you.
Check out our video on YouTube!
We’re going to talk about the type of clients that we serve. At REBL, we’re a full-service agency. For some of our clients, they outsource their full marketing department to us.
Then we have other clients that engage us to help them with their branding, their messaging, their websites, their social media, and even their video content.
And on top of that, we have clients that also hire us as fractional CMOs. They have a junior internal marketing team, and they really need someone at a senior experience level, and the fun part about that is we can come in and train their internal team, and share a lot of our knowledge with them.
So if you’re looking for a marketing company that can come in and help you take your marketing to the next level, call us at (858) 848-7325 or message a REBL. We’d love to REBLutionize your marketing today.
If you really want to make your website instantly better, here’s a tip, do a photoshoot. And what do I mean by that? Do a photoshoot that highlights you and your team.
Team Photos vs. Stock Photos
Stock photos are great to get started, but let’s face it, how many times have you seen the same picture on someone else’s website, or in an ad, or brochure? So stop using stock photos.
Professional Photos are Worth the Investment
Spend the investment. It’s a few hundred dollars to get a professional photographer come out, take some photos of your team. Enjoy it and have fun. Your website will look so much better, it will come to life and people will get to really see the personality and the culture that you have within your company. Instant upgrade to your website. You don’t have to do anything else. Have a photoshoot.
What tips do you have to share?
What other tips do you have? What have you done lately to make your website better? And if you want to talk about how to improve your website or how to put together a photoshoot that’s going to really be fun, inexpensive and help your business grow, then contact a REBL or give me a call at (858) 848-7325 and REBLutionize your business marketing today.
The ongoing COVID-19 pandemic response has made every organization examine its own ability to adapt during these stressful times. There isn’t a sector that’s been left unchanged by this environment. Some businesses may have been impacted more than others, but at some point everyone will feel the effects in one way or another.
With this in mind, businesses have been forced to be as steadfast and creative as ever. One area this has been evident is in the spectrum of marketing and branding. It’s vital that businesses take this opportunity to reinforce their messaging to show their organizational flexibility during a period of extreme instability. Focusing on strong, consistent messaging can be the difference between a business weathering the storm and failing to do so.
So how does a business shift its marketing approach during lean times to drive engagement, continue generating leads, and help bolster its bottom line? By adopting a marketing strategy that places a premium on resilience. This will lead to the adoption of marketing tactics that engage more potential customers and, in turn, lead to more business.
Here are four best practices you can follow to help your marketing efforts foster greater business development.
Develop a message that is relevant for today and tomorrow
Your brand message is about more than just your mission statement, though that’s a big part of it too. Your brand message is what permeates throughout all external-facing messaging to communicate what your organization is all about. It’s present in your logo, the language you use to describe your goals and values, and even the colors you choose to represent your business.
Your brand message should be consistent and it should be clear. Think of some of the most valuable brands you know — Nike, Apple, or Coca Cola. What do they have in common? Everything surrounding the brand — messaging, visuals, language — all leads back to the same core idea.
Whether there’s a pandemic or not, your brand message should communicate that your business is in it for the long haul. It should reflect the reality of today and predict the future of tomorrow. How do you do this? By developing a brand that commits to your core values, has a clear-cut mission in mind, and feels congruent across all its platforms and materials.
Update your digital presence
The pandemic has been a time of great turmoil and uncertainty for many. While this is unavoidable for some, it’s important to attempt to stay proactive and positive during a tough time.
From a marketing standpoint, look at this time as an opportunity to hit the “reset” button on your marketing operations. Is there any part of your digital presence that needs updating? Now is the time to do it. That means ensuring you have the following:
- An up to date website that provides your potential customers with a clear picture of the solutions you offer with customer testimonials and evidence of why your offering is the right solution for them.
- A social media presence that engages your customers with genuine and thought-provoking content across multiple platforms, whether it be via LinkedIn, Facebook, or Twitter.
- Thought leadership content (blogs, podcasts, videos, etc.) that establish you as a credible authority in your chosen field. This material should be well-researched and delivered confidently, as it can really help set you apart from your competition.
- Establish effective “Call to Actions” on your website. Because potential customers are in different stages of their decision-making process, you need different CTAs for each stage. For example, a prospect could be in the research stage, so a video explaining your expertise will be more helpful than asking them to contact you. Potential examples of effective CTAs include:
- Schedule a Demo
- Download 5 Ways to Market Your Business During COVID-19
- Call for a Messaging Review
- Watch this video
It’s true that you can’t meet in person right now. While some may see that as a negative, you can choose to see it as a positive. That also means there’s never been a better time to hold a digital event like a webinar to attract potential new customers. Right now more prospects than ever are glued to their phones and laptops. You’ll have to get creative, but there’s never been a better time to bolster your digital efforts in a way that can garner more eyes and more business.
Create a business development drip campaign
Often times after you meet a potential customer, they may not be ready to discuss your product or service. That’s okay – you can put them into an email drip campaign. This allows you to keep your brand top of mind with valuable content for them. This way, you continue to provide them value and prove your worth as a source of solutions to their problems. They’ll consider this when eventually making their buying decision.
Content for an email drip campaign can include a video on your product or service, a testimonial from a client about your product or service, data and research, or relevant tips and ideas.
Adopt a client referral program
Finally, look to develop your brand evangelists in the form of clients or customers you’ve delighted in the past who want to spread the good word of what you’ve done for them to others. When you’ve done an effective job, you’ll want to tap into a program that rewards clients who talk about your successes to others and draw in new business. Offer discounts to clients who steer you in the direction of other potential customers.
The bottom line on adopting a marketing approach that supports business development
So what’s the next step? Pull together your executive and marketing teams and organize a brainstorming session. With the best practices mentioned above in mind, identify opportunities to continue providing your customers with great service while also driving greater customer acquisition.
Are you interested in adapting your marketing to help build new business? Reach out to REBL today. We’ve got experience and knowledge in developing winning marketing campaigns that lead to a healthier bottom line. For more on how we can help, contact us today.
If you are not familiar with desktop video software, like Loom, watch this video. We love using Loom for customer demos, team training and vendor directions.
This interview with Tim Owens was before COVID-19 hit how we network, but the principles of how you connect and build relationships are still the same. You must be authentic, ask people to a lot of coffees, and get out there! Part of networking is also to find people that you can partner and collaborate with to mutually grow each other’s businesses.
Go for a “Walk and Talk”. The REBL team has been meeting with our partners and clients for a walk to have our meetings. While we walk and talk, we find that we are more creative and feel more energized at the end. Give it a try!
Marketing Should be the CEO’s Best Friend: Miro Copic, BottomLine Marketing [REBLutionize Interview]
If you are a CMO, Head of Marketing, or Up-and-Coming new marketer, you should watch this interview. You need to be at the table with the other executives and participate in the companies overall strategies so you can drive marketing efforts that help support those objectives.
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