Foundational Love For What You Do

Hi, I’m Reb Risty, Head REBL at REBL Marketing, and I’m here today with Mike Mance, founder and owner of Mance Creative. And we’re going to talk a little bit about marketing and branding and creative. Mike, for my audience, tell them a little bit about who you are and what you do.

MIKE: Sure thing. My name is Michael Mance. I own Mance Creative. We’re a visual branding and graphic design agency located in San Diego. We do everything from logo design, brand management, website design. You name it, we probably do it.

REB: We met through an accelerator program, a bootcamp, and one of my favorite things on your final presentation was that you’re a big theater buff.

MIKE: Yes, I do not hide that. I find that I just love the magic that theater has, and so that was part of my presentation. And to be honest, it’s quite the same thing we do when we’re doing websites and branding. It is magic. We have to create something from nothing and make it appear out of nowhere. And so that takes a certain talent, and so having a love for theater is also the same thing with graphic design too, as well.

REB: I love that. I guess your clients are a little bit of the characters and there’s a storyline, and you’re trying to tell that story. It’s the same with REBL. We’re always trying to do that too.

MIKE: Oh, absolutely.

BRANDING IS ABOUT TELLING THE COMPANY’S STORY

REB: How do we tell that story in a creative way. And you and I have been able to partner on some projects, which has been really fun. Take us a little bit through your process. You’ve made it so easy for us and our clients, and I don’t think a lot of people understand the whole branding process and it doesn’t have to be complicated, right?

MIKE: No, it doesn’t. And I love that fact that you love what we do, because I love what we do too as well. So I think you have to start from there, a foundational love for what you do. I think that’s really where the magic comes from, honestly. Really, our process is similar to yours. There’s a discovery period where a client comes in, they have a dream. We want to understand what that dream is, whether it’s a logo or a website or something even grander than that. We want to know. We want to know what their needs are, what their objectives are, and why we’re even doing this. So that’s the first step. And the second step is to just really research and see what’s out there, what we’re doing, and then really present something that’s unique to a client, whatever it is, a logo or a website.

I tend to like to push them a little bit beyond what they’re thinking, because there’s something that’s pretty normal with a logo or a website, but I really want to push them a little bit further along. And it’s fun to see the wheels turning with the client like, “Oh, I didn’t realize we could do that,” or, “That doesn’t look like me, but that could look like me in five years.” And so we do a bunch of that, rounds of revisions, and we plan for a launch or a dispersal of whatever it is. And we see how the process ends is just really a nice launch of whatever it is that we’re doing.

THE SCIENCE BEHIND COLORS

REB: I love it. And I think one of the fun things that you’ve taught me and our clients is the whole science behind color. Can you tell us a little bit about that. How do you explain the colors?

MIKE: Right. I have to explain these green walls in our office. They’re like, “Wow, this is really green.” So the psychology of color is pretty fascinating, and you probably know that blue is something that’s very safe and calm. That’s why IBM is blue, and that’s probably why FedEx has a blue color. But they also couple it with orange, which is very urgent. And so it fits well with their logo brand, is having a blue and orange combination of their logos. The green is actually pretty interesting. I chose it for a psychological reason. It’s because it’s the one color that both men and women really agree on.

REB: Really?

MIKE: Men favor blue and steely grays, and all that, and women tend to want more hotter colors, orange, fuchsias. But the color that they tend to agree on the most is green. That’s why I chose that.

REB: I love green. Green is a great color. And what I’ve also appreciated working with you is not just the primary color for the logo or the palette, but those secondary colors, and how you can take maybe a blue and then fire it up with an orange or a green.

MIKE: A lot of times people want to play it safe and say, “Oh, I want blue, and I want blue.” I’m like, “Okay, that’s great.” But for a modern spin, we usually want to introduce some sort of hotter color, like an orange, like yellow, whatnot, just so people can go, “Oh, what’s that over there.” So it really works well when you’re designing a website or a brochure to have a little, if your color scheme is entirely blue or cooler, to put some sort of hot color in there just to draw attention. So it’s a little bit of a psychological thing. If you want attention, give it a little bit of heat.

BRANDING ADVICE FOR 2021: MAKE SURE YOUR WEBSITE IS UPDATED

REB: I love it. Give it heat. Well, Mike, I always love working with you. It’s 2021. What is your advice for company professionals who are going out and thinking about redoing their brand or just updating their brand? What’s something that they should be looking at for 2021.

MIKE: Whoa, that is a big question. Really, since we’re in such a digital space right now, making sure your website is really up to date, it reflects who you are, has the technology to really carry you forward, not only this year, but in years to come. It’s really smart to invest in your website. So if it doesn’t really show who you are or attract the right kind of customer, you probably should really look at that. So digital space is probably where I would recommend you focus your efforts.

REB: All right, everyone, you heard that. Your digital space, work on your website. No, it’s hard because, like I just say, we went from the digital world to the virtual universe overnight, and if you aren’t paying attention to your digital space, you are going to get left behind.

MIKE: You just want to make sure that it looks good, presents well, and people are more interested in you. The power of branding is really something that you should look at it. It’s an asset, really. So if you’re ever going to sell your company or you want to partner with someone, they’re going to want to look at how you built your company, and the visual parts are very important too, as well. So websites are definitely important, but other things that you know are more touch points in your business, you should also look at those things too.

Give Mike a call at, (619) 269-8001 or visit www.mancecreative.com

Want to REBLutinize your brand, give REBL Marketing a call at (858) 848-7325 or message a REBL. You can work with both me and Mike, and we do everything and make your brand look amazing.

Check out our video on YouTube!

EPN: What every small business should include in the 2021 Marketing Plan

Listen to host Eric Dye of Enterprise Radio and guest REBL, Reb Risty, discuss the following:

  1. What should every business include in their 2021 marketing plan?
  2. Why is video so important?
  3. How do you get started with video?
  4. How can video help strengthen business development/sales efforts?
  5. What if you are already creating videos?

LISTEN HERE!

Meet Our Dynamic Duo

Meet our dynamic duo, Reb Risty, CEO and Owner of REBL Marketing, and Michele Killman Senior Marketing Director. Take a look at a quick interview with the two minds that came together to achieve excellence by REBLutionizing YOUR marketing.

Reb Risty:
Hi, I’m Reb Risty, Head REBL at REBL Marketing, and I’m here today with our Senior Marketing Director, Michele Killman, and we met through a client who thought we’d be a great fit, and she was right.

Michele Killman:
Yeah. I think we are a good fit, Reb. I think you and I both have different backgrounds and we complement each other, and when our clients hire us, they get that wonderful mix, I think we really do make a dynamic duo.

Reb Risty:
We do and like you mentioned, the benefit for our clients is they’re really getting the power of both our brains and our experience and our knowledge, and we bring all of that to the table for them. So we can help them build integrated marketing programs that are really going to get the results and are practical for them.

Michele Killman:
Well, and I also think that we’re delightful to work with. So if you want to work with a marketing team that can help you take your marketing to the next level, and at the same time, you have a lot of fun with them, give us a call at (858) 848-7325 or message a REBL. We’d love to REBLutionize your market.

Meet our Dynamic Duo on YouTube!

It All Starts with a Marketing Strategy

We want to talk to you today about having a strategic marketing plan and why that’s important. It’s really important that companies have a strategy behind any marketing programs they implement. For example, they need to understand who their customers are. Say you’re a small company that has professional services and your target customer is Sally the CEO. It’s key that you understand:

  • Who Sally is
  • What it is she’s trying to accomplish with her company?
  • What her pain points are?
  • How you solve those problems?
  • And what are the triggers that it takes for her to take action and engage you and consume your services?

Have you looked at your current customers?

Starting with Sally the CEO is always great, but then, have you looked at your current customers? Have you surveyed them? Are you talking to them on a regular basis? We find a lot of small businesses don’t reach out to their customers because they’re afraid of what they’re going to hear. But the reality is if you’re doing a good job and they are happy with your product or service, you’re going to get really good feedback, and there’ll be nuggets in there that are going to help you sell to new customers and continue to improve on your current services or products.

Leverage the data you have at hand

Another thing that a lot of small businesses fail to do is they fail to look at the current information they have about their existing clients and mine that data and leverage it for either selling additional services or even a referral program. We had a customer who was spending a lot of money on lead generation services to get new leads, new clients, but they had this huge database of over 10,000 contacts, and they really weren’t mining it, so we were able to go in and identify 1,600 of those contacts that were really engaged with their current content. Those clients were converting and doing different things, so we built a campaign around those contacts that they already had that didn’t cost them hundreds of dollars, and they’re seeing really good results.

Having a senior marketing person come in and help you build out your strategy is important for your success. If you need help, call us at (858) 848-7325 or message a REBL. We’ll REBLutionize your marketing for you.

Check out our video on YouTube!

REBL Helps B2B Companies Build and Manage Integrated Marketing Programs

We’re going to talk about the type of clients that we serve. At REBL, we’re a full-service agency. For some of our clients, they outsource their full marketing department to us.

Then we have other clients that engage us to help them with their branding, their messaging, their websites, their social media, and even their video content.

And on top of that, we have clients that also hire us as fractional CMOs. They have a junior internal marketing team, and they really need someone at a senior experience level, and the fun part about that is we can come in and train their internal team, and share a lot of our knowledge with them.

So if you’re looking for a marketing company that can come in and help you take your marketing to the next level, call us at (858) 848-7325 or message a REBL. We’d love to REBLutionize your marketing today.

Check out our video on YouTube!

Upgrade Your Website with a Team Photoshoot

If you really want to make your website instantly better, here’s a tip, do a photoshoot. And what do I mean by that? Do a photoshoot that highlights you and your team.

Team Photos vs. Stock Photos

Stock photos are great to get started, but let’s face it, how many times have you seen the same picture on someone else’s website, or in an ad, or brochure? So stop using stock photos. 

Professional Photos are Worth the Investment

Spend the investment. It’s a few hundred dollars to get a professional photographer come out, take some photos of your team. Enjoy it and have fun. Your website will  look so much better, it will come to life and people will get to really see the personality and the culture that you have within your company. Instant upgrade to your website. You don’t have to do anything else. Have a photoshoot.

What tips do you have to share?
What other tips do you have? What have you done lately to make your website better? And if you want to talk about how to improve your website or how to put together a photoshoot that’s going to really be fun, inexpensive and help your business grow, then contact a REBL or give me a call at (858) 848-7325 and REBLutionize your business marketing today.

Does Your Marketing Support Business Development?

The ongoing COVID-19 pandemic response has made every organization examine its own ability to adapt during these stressful times. There isn’t a sector that’s been left unchanged by this environment. Some businesses may have been impacted more than others, but at some point everyone will feel the effects in one way or another. 

With this in mind, businesses have been forced to be as steadfast and creative as ever. One area this has been evident is in the spectrum of marketing and branding. It’s vital that businesses take this opportunity to reinforce their messaging to show their organizational flexibility during a period of extreme instability. Focusing on strong, consistent messaging can be the difference between a business weathering the storm and failing to do so. 

So how does a business shift its marketing approach during lean times to drive engagement, continue generating leads, and help bolster its bottom line? By adopting a marketing strategy that places a premium on resilience. This will lead to the adoption of marketing tactics that engage more potential customers and, in turn, lead to more business. 

Here are four best practices you can follow to help your marketing efforts foster greater business development. 

Develop a message that is relevant for today and tomorrow

Your brand message is about more than just your mission statement, though that’s a big part of it too. Your brand message is what permeates throughout all external-facing messaging to communicate what your organization is all about. It’s present in your logo, the language you use to describe your goals and values, and even the colors you choose to represent your business.

Your brand message should be consistent and it should be clear. Think of some of the most valuable brands you know ā€” Nike, Apple, or Coca Cola. What do they have in common? Everything surrounding the brand ā€” messaging, visuals, language ā€” all leads back to the same core idea. 

Whether there’s a pandemic or not, your brand message should communicate that your business is in it for the long haul. It should reflect the reality of today and predict the future of tomorrow. How do you do this? By developing a brand that commits to your core values, has a clear-cut mission in mind, and feels congruent across all its platforms and materials. 

Update your digital presence

The pandemic has been a time of great turmoil and uncertainty for many. While this is unavoidable for some, it’s important to attempt to stay proactive and positive during a tough time. 

From a marketing standpoint, look at this time as an opportunity to hit the “reset” button on your marketing operations. Is there any part of your digital presence that needs updating? Now is the time to do it. That means ensuring you have the following: 

  • An up to date website that provides your potential customers with a clear picture of the solutions you offer with customer testimonials and evidence of why your offering is the right solution for them. 
  • A social media presence that engages your customers with genuine and thought-provoking content across multiple platforms, whether it be via LinkedIn, Facebook, or Twitter. 
  • Thought leadership content (blogs, podcasts, videos, etc.) that establish you as a credible authority in your chosen field. This material should be well-researched and delivered confidently, as it can really help set you apart from your competition. 
  • Establish effective “Call to Actions” on your website. Because potential customers are in different stages of their decision-making process, you need different CTAs for each stage. For example, a prospect could be in the research stage, so a video explaining your expertise will be more helpful than asking them to contact you. Potential examples of effective CTAs include: 
    • Schedule a Demo
    • Download 5 Ways to Market Your Business During COVID-19
    • Call for a Messaging Review
    • Watch this video

It’s true that you can’t meet in person right now. While some may see that as a negative, you can choose to see it as a positive. That also means there’s never been a better time to hold a digital event like a webinar to attract potential new customers. Right now more prospects than ever are glued to their phones and laptops. You’ll have to get creative, but there’s never been a better time to bolster your digital efforts in a way that can garner more eyes and more business. 

Create a business development drip campaign

Often times after you meet a potential customer, they may not be ready to discuss your product or service. That’s okay – you can put them into an email drip campaign. This allows you to keep your brand top of mind with valuable content for them. This way, you continue to provide them value and prove your worth as a source of solutions to their problems. They’ll consider this when eventually making their buying decision. 

Content for an email drip campaign can include a video on your product or service, a testimonial from a client about your product or service, data and research, or relevant tips and ideas. 

Adopt a client referral program

Finally, look to develop your brand evangelists in the form of clients or customers you’ve delighted in the past who want to spread the good word of what you’ve done for them to others. When you’ve done an effective job, you’ll want to tap into a program that rewards clients who talk about your successes to others and draw in new business. Offer discounts to clients who steer you in the direction of other potential customers. 

The bottom line on adopting a marketing approach that supports business development

So what’s the next step? Pull together your executive and marketing teams and organize a brainstorming session. With the best practices mentioned above in mind, identify opportunities to continue providing your customers with great service while also driving greater customer acquisition

Are you interested in adapting your marketing to help build new business? Reach out to REBL today. We’ve got experience and knowledge in developing winning marketing campaigns that lead to a healthier bottom line. For more on how we can help, contact us today.

Have Lots of Coffees – Reblutionize Interview with Tim Owens

This interview with Tim Owens was before COVID-19 hit how we network, but the principles of how you connect and build relationships are still the same. You must be authentic, ask people to a lot of coffees, and get out there! Part of networking is also to find people that you can partner and collaborate with to mutually grow each other’s businesses.

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