The Pros & Cons of Hiring Professional Talent Or Using Employees For Your Video Content

If you’ve ever considered developing video content, you’ve probably faced the dilemma of deciding whether or not to use in-house talent – like an employee – or professional talent, like an actor or actress for your video content. When making this decision, there’s a few pros and cons you’ll need to consider. 

Creating professional content requires a detailed understanding of strategy and the steps required to achieve your goal. When developing a corporate video at a high level of quality it might seem like the right decision to go directly to an internal employee to represent the brand, but – while often budget-friendly – this decision should be completely situation-dependent. 

The best thing to do is to start with your objective and work backward toward the decision between internal and professional talent. For instance, when developing a recruitment video, it makes the most sense to utilize real staff to describe the community, culture, benefits and perks of working for the business. The same could be true if you’re highlighting a very technical product or service where you’ll need an internal subject matter expert on camera.

A situation where you are more likely to use outside talent or professional talent could include a commercial with heavy dialogue or a promotional video that requires an animated delivery with a particular look and feel. A lot of employees won’t be great on camera, and can’t be expected to memorize dozens of lines. 

Pros of Using Inside Talent

Using your employees is a great way to highlight your brand, and to show the authenticity of your culture. Also, if you have an employee that are client-facing, they’ll be recognized by your clients when they see the video. Another pro of using an internal team member is the cost upfront. There is generally little to no cost to using staff in your video. 

Cons of Using Inside Talent

Even though you may have somebody that does well speaking in front of people or in public, it doesn’t always mean it’ll translate in front of the camera. Sometimes being in front of that lens simply makes people uncomfortable, and they seem to freeze up and just don’t know what to do with themselves. This camera-shy coincidence leads to flubbing lines, many retakes and a lot of editing on the back end. So, while it may be cost-effective to use an internal employee up front, it can actually cost you a lot of money on the back end with the time invested in editing out mistakes.

Another con of using an employee is employee turnover. You should consider which employees you’re going to choose to have in your video. If you have any concern that they may not be with the company long-term. Take this into consideration when you’re choosing an employee to be in your internal video.

Pros of Using Professional Talent 

The great thing about using professional talent is that you have a pool of people to choose from. As a result, you can get the right look and feel for your video, along with diversity in the video that you may not get with your internal team. You can also audition these people to truly scope them out ahead of time, which is great and can be a time-saver on the back end. You’ll know what you’re getting into, who’s going to be coming in on set and what their capabilities are when you start filming. 

The other nice thing with using professional talent is they are usually camera-ready. They’re going to come on set and be ready to go. They know how to read a script, deliver their lines and deliver the professional product that you need for your final video. When you finish production, your video shouldn’t require as many retakes and editing at the end of the day.

Cons of Using Professional Talent 

The downside of utilizing professional talent is that they’re not as familiar with your business. It can take them a little bit of time to understand your culture and present the content in the way that fits your brand (but they can do it). One way to avoid this learning curve if there is a lot of technical jargon involved is to have an internal subject matter expert on set with the actor. That way they can answer questions, make sure the actor is not mispronouncing any key terms or misstating any statements and ensure that the content being delivered is accurate. 

Another and probably the most obvious con of using professional talent is the cost. Hiring an actor is a much more significant investment than a staff member. However, in our experience here at REBL, we’ve found the balance of up front cost and diminished editing/after-production time investment usually evens out.

In conclusion, there are times using internal talent makes sense for credibility or culture purposes, or if you have a tight budget. However, you always have an option to use professional talent that can up the value and save time on the production of your video in the end. Consider all pros and cons when planning your business’ video production strategy.

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Understanding the Difference Between B2B and B2C  Video Strategy

When it comes to B2B vs. B2C video strategy, a completely different approach needs to be taken for each. The primary reason these two styles vary so widely is because they’re targeting different audiences who have different sales cycles with different products or services, price points and decision makers. If you’re looking to create a B2B or B2C video strategy, you’ll need to first understand your audience in order to market to them effectively. 

B2B Video Marketing Strategy

B2B Content, Style & Tone

If you’re a B2B company and you’re producing a video, you really want to build trust and educate your audience first, because you’re targeting multiple decision makers within a company who each need to know and understand what you do. For B2B, the sales cycle is also usually much longer because the decisionmakers are researching you and your competitors in order to make an informed decision. 

When scripting your B2B videos, you should be able to convey what you do in a concise and professional manner, and understand that you’ll need to focus on taking a more educational and thought leadership approach versus a promotional and sales-driven tone. 

B2B videos are usually going be longer, averaging between 2 to 20 minutes with most content falling around the 10 minute range. These videos need to be focused on building trust with your audience. 

B2B Distribution Strategy 

For B2B videos, you’re most likely going to place those on LinkedIn, Vimeo, YouTube, and your website. xWhen developing and strategizing the length, style, and format of your content you shoud take into consideration the platform you will share it on. 

B2C Video Marketing Strategy 

B2C Content, Style & Tone

For B2C content, understanding your audience means recognizing that you’re usually dealing with a single consumer who is looking for a product at a lower price point and ready to make a quicker decision. This type of video content can  be more promotional and should be brief and action-oriented. You have a shorter window to capture your audience with most B2C content, so make sure that your videos are eye-catching off the bat and get to the point immediately so that the consumer can make a quick decision while they’re looking for a product or service.

B2C Distribution Strategy

When you’re distributing B2C videos, you’ll usually focus the most on platforms like Facebook, Instagram, and TikTok. Consider the format, specifications, style, and length for those channels when developing your B2C video content. 

B2B & B2C Video Strategy Similarities 

In some ways, B2B and B2C strategies are actually very similar. When it comes to emotional appeal, for instance, while B2B may seem more corporate and professional, you still need to focus on connecting with your audience. Just like with B2C audiences, the decision makers are still people. They’re human, and want to feel like your brand understands and connects with them. 

While the tone may be more educational or technical for B2B content, you’ll still want to ensure you convey your mission, culture, and heart. B2C content follows the same style, but focuses primarily on the emotional impulse of the decision makers with a more flexible and casual tone.

For both B2B and B2C video content, the quality matters. You’ll want good audio, visuals, lighting, and scripting. Don’t just “wing it,” and always make sure you have a plan. Your end customer deserves good content, and you deserve to get full value out of the video assets you’re creating. 

You have one chance to make a good first impression on your target audience, whether you’re marketing to B2B or B2C. So whatever you do, remember to focus on being strategic, having a plan, and grabbing the audiences attention within the first 5 to 10 seconds of your video so they’re engaged for the duration of your content. 

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5 Tips for Creating a Killer Video Content Strategy

In a world where the digital landscape is littered with visuals vying for user attention, video content is becoming paramount. Whether you’re on your laptop or your phone, you’re probably finding yourself exposed to more video content than ever before. 

Beyond sheer entertainment value, video is also becoming critical to the manipulation of consumer behavior. In fact, a recent study showed that 81% of people made a purchasing decision based on a video they watched from a brand. And if that isn’t enough to convince you of the essential nature of video marketing, the same study showed that companies reported a 70% increase in brand awareness from the videos they produced, a 51% increase in traffic to their website, and a 34% increase in sales… all from videos. Can you imagine a 34% increase in your sales from producing videos, or the impact of even a 10% or 5% lift? These numbers are a game-changer for any brand. 

So the question becomes, “What are you waiting for”? This is the year for you to integrate video into your marketing program. As you consider taking the leap into video marketing to elevate your brand and increase your ROI, let’s review Five Tips for Creating a Killer Video Content Strategy. As we dive into those tips, make sure to keep in mind the four main categories of video strategy: pre-production, production, post-production, and distribution. 

Tip # 1: Consider your audience 

Pre-Production phase

As you begin the pre-production phase, consider the following 3 questions: 

  1. Who is your target audience/who is your product or service for?
  2. What type of video do you wanna produce? Is it educational, or promotional? 
  3. Where does your target audience get their information? (This will help you in the distribution section of your strategy.)

Tip # 2: Stay on brand 

Companies that are consistent with their branding are 20% more likely to be more successful than companies that are not, according to a Mackenzie & Co. study. Consider brands like Nike, Chanel, BMW, Apple… you don’t have to ask many people what they do, do you? The brands tell you exactly what they do, and they stick to it. If you’re producing digital content, such as on Google, LinkedIn, Facebook, or any digital platform, you need to be consistent with your messaging and your keywords and your key terms. If you’re all over the place, your audience won’t know what you do and the algorithms that dictate your digital footprint won’t serve your content to your target customer when and where they’re looking for you. 

Tip #3: Be realistic 

Production phase 

When developing a video content strategy, make sure you have a realistic idea of what it takes to invest in your video content. This doesn’t mean you have to have a big budget and invest a lot of money into producing a video, but it does mean you need to invest in good content. Once again, consider your audience. For instance, if you’re a B2B business and you’re trying to speak to other professionals, then your video should look professional. You’ll probably want to work with a professional film crew, have a good video editor, and write a script for yourself. 

If you are planning to film your own videos at home or in the office, at least invest in some good equipment and make sure that you’ve got that all dialed in for a great end product. For B2C brands, don’t think you’re getting off easy! Your end user still wants to see clean, professional content, and tends to seek out brands with culture that comes through authentically on-camera. 

When preparing to film your video from the start, don’t forget to consider the other types of video you’ll need, such as graphics, charts, animations, and B-roll. Do you need to hire actors? Do a voice over? Once again, be realistic about what you’re trying to achieve and the investment it will take to get you there. 

Tip #4: It CAN’T be fixed in post

Post-production phase

Anyone who hasn’t worked in video production thinks editing is SO simple, and we hear that all the time! In reality, it can be very complex. If you make a major mistake, miss a shot, or your audio is fuzzy or inconsistent, for instance, it CAN’T all be fixed in post-production editing. 

So, when discussing your end goal with your editing crew, make sure to include them in the pre-production process, ask lots of questions for honest feedback, and cover your bases so you ensure you have every shot you could possibly need for final production. 

Tip #5: Optimize your content 

Distribution phase

When rendering or finalizing the output for your video, you need to optimize for all the channels that you’re going to put your video on. For example, on YouTube, the first 24 hours are the most crucial to your ranking on your video. For  LinkedIn, you want make sure that your video is 60 seconds or less and it’s in landscape format (or if it isn’t, it’ll be cropped to a square). With any post on Instagram, you want that to be about 15 to 30 seconds long and ideally shot in portrait mode for all social channels. 

Make sure you use captions, because most people are not watching your video with the sound on, and remember that most people are watching their video on their mobile phone. 

These are all important tips to consider when filming in order to create a killer video content strategy. you consider this when you’re filming. 

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5 Tips for a Productive Day

Routine, Routine, Routine… We’ve all been told this, yet we tend to ignore the value of having a good morning routine.  WHY?!  Because we are good at doing things that are bad for us.  Ha…we are also good at creating habits and we can create good habits if we want.  When I get out of my morning routine, it always makes the day feel off.  But If I have a good morning routine I feel more confident going into the day.  Here are my 5 morining rituals that set me straight for the day. 

1. Set bedtime & wakeup time 💤

I get up at 5AM every day, except for Saturday…some times. 🙂 Have a consistent bed time and wake up time. It helps your body sleep better and wake up easier. It also sets you up for a good morning routine.

2. Workout 🏋🏻‍♀️

I like to workout in the morning. It gets your blood flowing your body moving and wakes up the mind. You of course can work out later in the day, but with my busy routine and business I find I’m less likely to make excuses to not work out if I get it done first thing in the mornings. Bonus: the gym tends to not be as crowded in the mornings. 

3. Take time for yourself 🧘🏻‍♀️

Meditate – After you get the blood flowing and the body moving, it’s nice to take a few minutes to rest and clear the mind before the day starts. You can start with 5 cleansing breaths or go for a full 10-20 min meditation. What ever works for you, it’s good to take some time for you and your mind. I love using the Headspace app. 

4. Healthy Breakfast 🥑

You’ve all heard that breakfast is the most important meal of the day. I don’t know about that, but I do know if I eat a healthy breakfast it sets the tone for the rest of my meals. Just like waking up and the same time each day, be consistent about what you eat in the morning. I find a protein shake with lots of greens, fruits and vitamins is the best start for me. It doesn’t way me down and I feel energized and ready to go. 

5. Dress for success 👗 

I know many of us are working from home and PJs are the most inviting. You don’t have to do a full suit, but try to get out of the yoga pants a couple of times of week. Even if you are just going down the hall. Trust me you will feel different about work that day. Smile too! 😊

What morning routines do you have that make you day more successful?  Share with us!

5 Things I do as an Entrepreneur

Most entrepreneurs are moving quickly and making decisions, right or wrong, to move forward.  

Other people are constantly telling you how to do things, questioning your every move, pushing back, and telling you no.  It’s hard to always know what path is the right direction for your business and yourself.  Here are 5 things I have developed over the years that help guide me on my entrepreneurial journey. You should try one or all 5 of these. It will help you operate every day and for the big picture. 

Surround Yourself with GREAT People

As an entrepreneur your time is valuable, and your mental health is even more precious. People who are negative or heading in a different direction will drag you down. Surround yourself with people who are not just supporters but that you can also learn from. Your business success is dependent on it.

Example: Join a leadership forum where you can share and learn from people who have the same mindset as you…growing a business.

Gratitude Journal 

I reflect on all the amazing things in my life and appreciate them in writing every day.

Learn from Your Mistakes

This is a hard one, but as an entrepreneur, you are going to make a lot of mistakes. Own them and learn from them. It’s the only way you will get better.

Example: Why something goes wrong, memorialize it by having a team debrief, writing up the situation and solution. Review significant learning situations with your team monthly, quarterly, and annually. 

Go Outside of Your Comfort Zone

When things are going well, it’s easy to get complacent and keep the status quo. So, always be looking for challenges and ways to improve your business. This means seeking out opportunities that are out of your normal routine and that may seem scary at first. You will learn a lot and improve from every lesson.

Example:

  • Status Quo – You are not good at speaking, so you always let other team members present.
  • Out of the comfort zone – Join Toastmasters to learn how to speak in front of people.

Eat Healthy 

This doesn’t mean that you can’t enjoy the foods you like, it means having a meal plan for what you will eat and NOT eat. Food is fuel for your body and mind. You will have more energy, be more positive, and think clearer for yourself and your business.

Example: Only drink on the weekends, Cook dinner at least 5 days a week, say NO to the office cookies.

You can do it!

I love talking to other entrepreneurs and business owners.  Together we can change the world!
If you want to talk more about entrepreneurship and growing your business, reach out to me at reb@reblmarketing.com or 858.848.7325. 


5 Tips for Killer Video Captions

Writing a caption for a video takes some effort and thought into what the video is about and how to capture the viewer’s attention.  

  • Have a Hook – A good hook is like magazine headlines. They are short, punchy, and get the viewer’s attention.

Example: 3 Ways to Better Sex, Don’t go to bed before you do this, 7 Habits of Successful People

  • Add some Value – There should always be one actionable takeaway for the view to do or implement.  
  • Include a CTA – Call to Action

Example: Use CTAs such as – Schedule a Demo, DM me for our free guide. Stay away from – Learn More and Contact Us

  • Front-load the important info – You have about 5 seconds to get someone’s attention

  • Make it engaging – Add music, word overlays, images of what you are talking about, humor, etc. 

If you are looking to REBLutionize your video content, contact a REBL. info@reblmarketing.com 

When to use video in your sales process

If you are looking for a way to pump up your sales efforts you need to consider video.

There are a lot of different techniques in sales, time-proven processes and tactics that can help you reach your ideal customer and get their attention so you can deliver your sales pitch. Cold calling, networking events, letters, asking for introductions, etc. What if you could cut through some of the noise and get your customer’s attention quicker. Video outreach is unusual, exciting and effective at breaking through to the attention of busy would-be customers.

Add Video to Your Sales Emails

A video email with a compelling subject line is more likely to be opened and the ability to easily set a compelling thumbnail lets you highlight your personality and get creative about earning responses.
If you don’t get a reply, you can always resend the same video with a different subject line. Whenever you’re considering leaving a voicemail, you can leave a video voicemail instead—it’s more intriguing and more likely to be opened.

Video outreach isn’t limited to email. It’s just as effective via:

  • LinkedIn Direct Message
  • Twitter DMs
  • Direct mail using video cards

Use Video Capture to Breathe Life into Your Email Pitch

Use a screen capture video to show how your product or service is a good fit on your very first touch. Instead of waiting for the prospects’ response, you put it all out there.
And, unlike a cold call, which disrupts their day, they can consume it on their own time. Use screen captures to walk through the prospect’s LinkedIn profile, their organization’s website, or your own sales deck.

Send Attention-Grabbing Follow-Ups

Rather than send a text-based email with a bulleted list of takeaways, send a personal sales video email to follow up after a meeting or call. Prospects will retain the information better because it’s laden with emotion, and it adds a personal touch.

Use Video Micro-Demos

In many ways, video micro-demos have traditional video conference demos beat. They show respect for the prospect’s time by letting them watch (and replay) at their leisure while not demanding a big time investment. Don’t push prospects through the gauntlet of scheduling another meeting when all they needed was an answer to a simple question. Sending a 10-minute video is almost always easier than trying to book 30 minutes on a busy prospect’s calendar.

When creating a micro-demos, less really is more. Some of the best ones are simply a slideshow screen recording of product screenshots paired with audio commentary.
If you keep it succinct, you can answer the prospect’s question while raising new, even more valuable ones, and perhaps convince them that maybe they need to see a full demo after all.

Increase Win Rates by Explaining Proposals

You’re busy, the client is busy, and there doesn’t seem to be a good time to review your proposal with them.  My business coach told me once, nver send a proposal without a review with the client. If you can’t get your prospect on a call to discuss pricing, send a video. It’s better than just sending it with no overview. Walk them through what’s included in the proposal, explain complicated areas, and reiterate why they’re getting great value. Done right, you’ll eliminate the potential for sticker shock and increase the odds of a quick response.

Re-Engage Customers Who Have Gone Dark

If past customer receives a friendly video by someone they have worked with in the past, it will get more engagement and response rates go up.  Highlighting what is new at the company that they customer an take advantage of is a great way to get them back online with you.

At REBL we are experimenting and trying new ideas to grow our customers but also help our clients.  If you have a idea to use video, but not sure how to get started, give us a call.  We’ll brainstorm with you!  858.848.7325. REBLutionize!

Awards & Recognition Work for Businesses

Reb Risty: Yeah, we’ve had some really good success. I think you’ve come up with some really clever ideas for our clients, like Pawternity for example. You know, I think the media picked that up because it was a great topic and it was great for the client as they got some good coverage if I recall it was even syndicated out to LA from here.

Michelle Stansbury: That’s a great example. Yeah, so it was for a company we work with that does outsourced accounting and H.R. and we really wanted to get them on TV but TV really works best with things that are cute or fun or highly visual, that tug at the heartstrings, and that just doesn’t really work with accounting firm with and H.R. firms. So, I came up with this idea about a growing trend of Pawternity leave, so just like paternity leave except leaving to take care of a new puppy. Which of course has all the elements that TV loves and also ties back to positioning our clients as experts in the industry because they’re on top of these growing H.R. trends. How do you attract and retain top employees? What’s happening in the industry that their clients should be aware of? And as a result, of course, we got them some really great and fun segments on local TV. That was actually picked up by nationally syndicated show got them some great exposure and of course, at the end of the day some fun video content that they could continue to share with their clients around social media and newsletter.

Reb Risty: Yeah that was great. Really, I’ll always remember that one for sure, was a fun one. Thanks Michelle, and if you’re looking to integrate PR into your marketing program or just want to know more about how you can leverage PR, and if it is the right fit for you and your company at this time, give us a call and you can talk to Michelle or me, and REBLutionize your marketing through PR.

We only take referrals. Interview with Aron Bohlig with COMCAP

Reb Risty: Hi I’m Reb Risty, Head REBL at REBL Marketing, and I’m here today with Aron Bohlig. We’re going to talk about his business, how they heavily rely on referrals, and actually, they only accept referrals for business. Aaron, how are you?

Aron Bohlig: Hey Reb, great. How are you doing?

Reb Risty: Good, good. Thank you so much for joining me today. I know you’re busy traveling the world and I’m excited to talk to you because one of the things that attracted me to want to interview you, was what you have on your website, and it clearly states that you only accept referrals. And I thought that’s a bold statement and that you do this, so you’re actually saving on marketing effort and budget, which is an interesting message. Well, really quick tell me a little bit about who you are what you do.

Aron Bohlig: Absolutely, very happy to. So, I’m Eric Bolling, the Founder and Managing Partner here at ComCapp LLC. ComCapp is a boutique investment bank that’s focused on retail e-commerce. We help companies generally valued between 30 and 300 million, to either raise money or to sell themselves or in some cases help larger companies to buy new companies – that are in new product categories or new geographies for them.

Aron Bohlig: For us referrals have been really the cornerstone of our business in many cases. We are approached by new potential clients but I’d say probably, nine times out of ten, somebody as a referral is both more qualified, more likely to become a client, more likely to be an interesting prospect for us, an economic opportunity for us that kind of a blind person from outside of my network. And that’s really been a central tenet of how I’ve built the business over the last seven years, has been to expand my network and really take pride that we asked for referrals. In terms of marketing, other marketing activities, the key activity we use is content marketing. So, we try to be a thought leader in our space. We try to take a position on sometimes provocative questions. We publish lots of research on our websites. As you noted I was just traveling to Hong Kong where I was presenting at a conference about the impact that Amazon and Alibaba having retailers around the world and really positioned ourselves. As I said, as kind of thought leaders and as unique domain experts. And so that’s led itself well to our referral marketing program because, generally if we ask somebody to introduce a friend, they’re making out who’s a CEO or board member, who would be eligible for services by being positioned as an expert in our field. Generally, they’re very happy to do so. So, we find that a combination of the two things content marketing and that kind of working referral network are kind of a virtuous cycle. Some of the other marketing activities we’ve pursued over time. We do, we have tried kind of outbound campaigns especially bringing on new business development team first. And usually frankly those are just less effective in many cases the folks that we’re trying to reach out to are CEOs. They have well-established networks. So, unless we have a relationship perhaps through a board member or some member of their executive team, it’s frankly, it’s very tough to kind of come into the front door through a cold calling approach. So that’s just kind of reinforced activities related both for marketing and then to content marketing.

Reb Risty: Okay, that’s great, and I think that’s something that a lot of businesses, especially in the marketing and I know you talked to other professional services that kind of get caught up in this whole digital age and you get to drive leads and they forget their business really built on relationships. In fact, that’s how you and I met was an Entrepreneurs Organization event, and here we are you know staying connected. Who knows if we’ll ever do business together, but I think building that network and having that personality and friendship before you even talk about business is so important. So, what are – if you had some advice – there’s so many opportunities to network, how do you decide and choose? How have you made that work for you?

Aron Bohlig: Well that’s a great question. Certainly, something that’s been kind of trial and error over time. Usually, I try to focus on events with only kind of the right level of participants in my case as I’ve mentioned. Generally, we’re seeking to pitch to CEOs and board members. And so, the good news is you always know who the CEO is a company because he or she is going to make sure his or her name and bios on that company website. So, it’s fairly easy to find the right person and then it’s really a function of kind of finding the events that really are curated to go to exactly that audience. And so we tend to go to fewer kind of general industry events and only select ones where I know the right level of attendees is going to be there. And so, we’re fairly selective in terms of how we spend time with different industry events. Because in many cases it’s not some decision-maker. It just frankly not worthwhile spending time tracking network.

Reb Risty: Yeah, and I find when I’ve gone out my tactics and they maybe a little more random. But you pretty, you know pretty quickly when you attend an event. If you’re going to find the right audience or not, great. Well the other thing you mention is content and that’s something that we work on as well for our clients. Tell me a little bit. How do you decide or strategize around the content that you are going to give?

Aron Bohlig: Well it’s a great question. We do it through a couple of different vehicles. One is just in conversation our clients and other people in the industry going to be both speaking at events and I’m going to major events. We kind of usually summarize a conference and talk about the top three to five trends that speaker, other speakers and address at that conference and over time we’ll look at those trends and see if there’s an area that we should put energy into researching especially if  it’s something that’s not covered by one of the major industry analysts in our field.

Aaron Blake: Gardner Forester and others are fairly active, but they don’t cover new emerging technology segments. So we tend to focus on those areas. The other area we look for is funding activity. If we see a lot of venture capital funding going into a new area that does not have established competitors. And that suggests that in two or three years those small companies will grow into medium-sized in some cases larger companies. And so we’ll seek to get ahead of that trend research space and establish ourselves experts in that new evolving category.

Reb Risty: Okay, yeah. That makes a lot of sense. So, are you, yourself producing it, is your team producing it? Are you doing mostly articles? Can you tell us a little bit about the content?

Aron Bohlig: Yeah. We primarily do between 20- and 70-page reports with one or two these putting out a month. I write everything myself. Every word, every image is painstakingly crafted by myself. No, I’m joking.

Reb Risty: I was going to say that’s impossible unless you’re superhuman.

Aron Bohlig: I dedicate my ability elsewhere. We’ve got an editor in chief manages the production process and generally our frontline client-facing professionals of producing core content. These are people that are working in management consulting capacity basically with very large companies around the globe. We think generally we have a very unique point of view, and in many cases, the feedback we’ve gotten is that the work we do is is better than maybe the traditional industry analysts out there.

Reb Risty: That’s great. Do you also, if somebody new who has been referred to you, do they comment or mention, you know the content of the articles that they read or something that really encouraged them to follow up with you?

Aron Bohlig: Very frequently yes. In many cases it maybe we’ve started to have a relationship with somebody that we didn’t even know about because they’ve started reading our content, or they may have seen a conference presentation a year and a half before we had a first conversation. That’s where they were kind of getting to know our brand and the quality for that we produce. And then, finally, a relevant topic comes up and they’ve reached out or otherwise we’ve connected in some fashion but where we’ve really laid out a lot of pitting something, so to speak over time through this content we’ve been producing.

Reb Risty: Okay great. Well thanks Aaron. Any last thoughts on content or just marketing in general that you like to share with my audience?

Aron Bohlig: Yeah, I guess in general I’d like to say I’d rather have 10 percent of the people love me than some of the people not care. What that means is generally we do make a strong point of view suggests that other small professionals you’re better off speaking the truth to something you really know a lot about as opposed to being generic or vague or being overly expansive in covering topics that somebody else might do a better job than you would. So triple down on your strengths and be the best professionally you can, I think, guess that’s my takeaway.

Reb Risty: Great thank you. I second that and agree. Well Eric, if someone did want to get a hold of you or read your content what would be the best way for them to do that?

Aron Bohlig: Well certainly they’re welcome to visit our website at Comcast. We’ll see, if they’re a friend of yours happy to take that call. Referrals are always welcome, as you know. They’re also welcome to contact me directly, aron@comcapllc.com

Reb Risty: Thanks Aaron. I look forward to talking to you again.

Aron Bohlig: That’s great. Thanks, so much Reb. Have a good day.

Reb Risty: You too.

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