I’m still flabbergasted at how many companies still don’t use video in their marketing strategy. It’s such a powerful tool and it’s not a nice to have, it’s a must-have. We’ve seen the results of video for ourselves and our clients. There are several reasons and statistics that prove businesses need to be using video […]
The number one problem growing businesses have today is recruiting top talent. Why is this? The market is extremely competitive and talented professionals have a lot of choices and opportunities. Granted we’re in a unique situation coming out of the pandemic and many businesses are opening up again and that means large numbers of job […]
92% of marketers said video will be part of their marketing strategy this year, with 51% agreeing that companies will make more videos because they’re easier than ever to create. Nearly half say that competition will be tougher because the pandemic made video a necessary investment. Of course, while oversaturation is a challenge, it isn’t […]
Customer testimonials are a valuable way to build trust in your brand. To a potential customer, a testimonial is similar to a personal recommendation for a product or service. Videos are also an important tool in your marketing funnel. They are entertaining, engaging and easy to digest. Putting the two together creates a powerful marketing […]
Reb Risty – Marketing in the Virtual Universe: 5 Reasons Every Business Should Use Video Testimonials
Reb Risty, Head and CEO of REBL Marketing, is a marketing expert with useful information for communicating with your customers in these unique times. After starting her company in 2008, her mission has been to help her clients clearly communicate their value propositions and boost engagement. The marketplace has rapidly shifted from a digital world […]
Video marketing is the most effective form of content marketing. It's versatile - you can use it to showcase yourself, your product or services, or even the facilities in which you work. Like with any form of marketing, there are best practices you can follow to ensure you maximize effectiveness.
You can make quick How-To or Instructional videos using software to record your desktop. These types of videos are great to explain how to do something by showing your desktop. We use Loom because it’s easy to use, has a free version and analytics. Using quick desktop videos are also helpful in your sales and […]
Video marketing is the most effective form of content marketing. Here are eleven video marketing tips to help your B2B company stand out.
Check us out in this week’s SDBJ! https://sdbj.com/news/2019/mar/24/facilities-food-and-setting-give-event-space-selli/