Recently, several people recommended that I read James Collins’s book “Good to Great.” I’m currently on the third chapter: First Who… Then What. If you want to grow your business, Collins advises, you need to get the right people in the right seats. Of course, this is always easier said than done. This made me […]
Many small enterprises and startups are developing new products, services and solutions they plan to market and sell. However, small organizations may lack the internal resources needed to develop and deploy an integrated “go-to-market” strategy that will ensure success. Instead, they struggle with defining and managing all the various deliverables needed for an impactful and effective product launch.