5 Tips for Killer Video Captions

Writing a caption for a video takes some effort and thought into what the video is about and how to capture the viewer’s attention.  

  • Have a Hook – A good hook is like magazine headlines. They are short, punchy, and get the viewer’s attention.

Example: 3 Ways to Better Sex, Don’t go to bed before you do this, 7 Habits of Successful People

  • Add some Value – There should always be one actionable takeaway for the view to do or implement.  
  • Include a CTA – Call to Action

Example: Use CTAs such as – Schedule a Demo, DM me for our free guide. Stay away from – Learn More and Contact Us

  • Front-load the important info – You have about 5 seconds to get someone’s attention

  • Make it engaging – Add music, word overlays, images of what you are talking about, humor, etc. 

If you are looking to REBLutionize your video content, contact a REBL. info@reblmarketing.com 

When to use video in your sales process

If you are looking for a way to pump up your sales efforts you need to consider video.

There are a lot of different techniques in sales, time-proven processes and tactics that can help you reach your ideal customer and get their attention so you can deliver your sales pitch. Cold calling, networking events, letters, asking for introductions, etc. What if you could cut through some of the noise and get your customer’s attention quicker. Video outreach is unusual, exciting and effective at breaking through to the attention of busy would-be customers.

Add Video to Your Sales Emails

A video email with a compelling subject line is more likely to be opened and the ability to easily set a compelling thumbnail lets you highlight your personality and get creative about earning responses.
If you don’t get a reply, you can always resend the same video with a different subject line. Whenever you’re considering leaving a voicemail, you can leave a video voicemail instead—it’s more intriguing and more likely to be opened.

Video outreach isn’t limited to email. It’s just as effective via:

  • LinkedIn Direct Message
  • Twitter DMs
  • Direct mail using video cards

Use Video Capture to Breathe Life into Your Email Pitch

Use a screen capture video to show how your product or service is a good fit on your very first touch. Instead of waiting for the prospects’ response, you put it all out there.
And, unlike a cold call, which disrupts their day, they can consume it on their own time. Use screen captures to walk through the prospect’s LinkedIn profile, their organization’s website, or your own sales deck.

Send Attention-Grabbing Follow-Ups

Rather than send a text-based email with a bulleted list of takeaways, send a personal sales video email to follow up after a meeting or call. Prospects will retain the information better because it’s laden with emotion, and it adds a personal touch.

Use Video Micro-Demos

In many ways, video micro-demos have traditional video conference demos beat. They show respect for the prospect’s time by letting them watch (and replay) at their leisure while not demanding a big time investment. Don’t push prospects through the gauntlet of scheduling another meeting when all they needed was an answer to a simple question. Sending a 10-minute video is almost always easier than trying to book 30 minutes on a busy prospect’s calendar.

When creating a micro-demos, less really is more. Some of the best ones are simply a slideshow screen recording of product screenshots paired with audio commentary.
If you keep it succinct, you can answer the prospect’s question while raising new, even more valuable ones, and perhaps convince them that maybe they need to see a full demo after all.

Increase Win Rates by Explaining Proposals

You’re busy, the client is busy, and there doesn’t seem to be a good time to review your proposal with them.  My business coach told me once, nver send a proposal without a review with the client. If you can’t get your prospect on a call to discuss pricing, send a video. It’s better than just sending it with no overview. Walk them through what’s included in the proposal, explain complicated areas, and reiterate why they’re getting great value. Done right, you’ll eliminate the potential for sticker shock and increase the odds of a quick response.

Re-Engage Customers Who Have Gone Dark

If past customer receives a friendly video by someone they have worked with in the past, it will get more engagement and response rates go up.  Highlighting what is new at the company that they customer an take advantage of is a great way to get them back online with you.

At REBL we are experimenting and trying new ideas to grow our customers but also help our clients.  If you have a idea to use video, but not sure how to get started, give us a call.  We’ll brainstorm with you!  858.848.7325. REBLutionize!

Build A Trusted Brand Through Video Testimonials

Customer testimonials are a valuable way to build trust in your brand. To a potential customer, a testimonial is similar to a personal recommendation for a product or service. Videos are also an important tool in your marketing funnel. They are entertaining, engaging and easy to digest. Putting the two together creates a powerful marketing tool to create sincere and entertaining recommendations from existing customers. 

Why do video testimonials make great marketing tools?

The power of a video testimonial goes beyond the idea of combining one effective marketing technique with another. When a video testimonial includes the right content, it is the act of one customer sharing the most important details of a product or service with another customer. A potential customer viewing a video testimonial should feel like an impartial bystander is offering them a helping hand. Consider these five reasons to add video testimonials to your marketing plan.

1. Video testimonials build trust.

A written testimonial provides a thought-out opinion of a product or service. Video allows your customers to see and hear a reaction, which makes it more credible, engaging and authentic. Consider conversations in your personal or business life that seem too important to take place over the phone, text or email. You prefer these conversations be carried out face to face so you can see and hear the other person’s reaction. A video testimonial provides the same type of visual confirmation.

2. Video has a higher retention rate.

While a long written review may contain more information, your potential customers might not finish reading it. Even worse, they may only remember a small percentage of what they read. Videos provide an entirely different experience. Viewers are not only more likely to watch a complete video, but they also reportedly retain 95% of a message viewed in a video, compared to 10% when reading text. 

3. Video is preferred.

Video is the preferred form of content by most viewers. YouTube is the second most popular search engine on the internet with over two billion users. A video engages viewers with a real person to whom they can relate. Then, it uses the powerful tool of storytelling to show your potential customers why your product or service is worthy.

4. Videos get shared.

Since videos are enjoyable to watch, consumers love sharing them. When video sharing extends to user testimonials, your loyal customers naturally become brand ambassadors.

5. Video testimonials convert.

Conversion is one of the most important parts of your marketing process. It’s that magical moment that turns your potential customers into paying customers. When a potential customer is faced with a decision, they have to find a person they can trust. Customers are more likely to trust one another than an advertisement designed to promote your brand simply because it’s a person to whom they can relate. This relatability is only increased when your viewers see and hear a story similar to their own.

How do you make a good testimonial video?

The purpose of a testimonial video is not the same as that of a polished commercial that features professional actors. Your potential customers want to see the sincere opinions of ordinary customers to whom they can relate. Use these tips to teach your customers to make video testimonials.

• Give direction instead of providing a script. Customers reading from a script don’t provide authentic experiences or genuine emotions. Instead, have a conversation about the customer journey and how your product or service resolved the issue. 

• Keep it short. In my experience, the optimal length for a video testimonial is around 90 to 120 seconds. Use the time wisely to give specific details.

• Avoid yes-no questions. When using an interview format, ask questions that evoke emotions and lead to descriptions of how the product solves problems.

• Ask for a testimonial as soon as a project/service is complete. Your happy customers are most likely to create compelling video testimonials when they’re excited about the results of your product or the service you provided.

• Suggest customers compare you to the competition. How do you measure up? Often, before finding a solution to a problem, consumers struggle with disappointments. Your potential customers may be comparing your service to others before making a purchase.

Use these four key areas to create an effective video testimonial.

Providing consumers with guidelines can help them become more confident in creating video testimonials about your product or service. Suggest your customers talk about these four key points.

• Themselves: Your customers want to be able to relate to the person in the video they’re watching. Real people have backgrounds. Your customer should provide a bit of relevant information that makes them relatable (such as age, career or parental status).

• Their challenge: What problem led them to seek your products or service? When the viewer is having a similar problem, they instantly connect with the person sharing the video.

• Why they chose you: Were there other products or services that didn’t measure up to your brand? Did the customer try other potential solutions without success?

• The results: Use these queries to prompt specific experiences. “Are you happy with the product or services provided? Please share specific details about how the product worked to solve the initial problem. Finish with the reason you recommend the product to other customers.”

Video testimonials combine a variety of powerful tactics to promote your brand to potential customers. Videos are an immensely popular medium that provides engaging stories to sell your products or services. Additionally, sincere customers who provide genuine reactions naturally build trust in your brand — and every business wants that.

Article originally posted on Forbes.com